A great blog will connect you to your audience more effectively than a dry business website. With a blog, you will have the platform to teach, share, and gain feedback on whatever you choose. This is a creative way to gain awareness of your product or services. You can also use this platform to make your audience aware of what hours you plan to be available. You should focus on the connections you can make to your community, and your blog will spread like wildfire. Research what other bloggers are doing to draw up interest in their rants. Here are a few simple ways to catch an audience that you may want to look into incorporating into your blog.
Humanize Your Work
Use your blog to become human to your audience or clientele. Blogs are much more informal than your business website should be. Here is where you can show your face, and share your thoughts. People are way more likely to choose your business over your competitors if they feel that they have built some sort of personal connection with you. It’s not a good decision to get too personal, because then your audience may get bored. Share yourself, but keep on point. This is not the place for family and friend troubles.
Establish Your Expertise
You can also use your blog as a platform to show your expert knowledge in the area of your choosing. If you can show your audience that you are exceptionally knowledgeable about what you are doing, then they will trust your product more. You don’t even necessarily have to write solely about your line of business. Adding range to your expertise will only build rapport with your readers. You could also consider putting in your two cents on trending issues and new things happening in your field. Up to date information shows that you keep your knowledge fresh.
Before you even write you business plan, you should decide who your target audience will be. Who will you focus your marketing strategies towards? Whatever group of individuals you choose to focus your efforts towards will decide how you write your blog and what types of topics you write about. If your focus audience is young, you know then that your blog must be a little more interesting. If you’re a toy maker, your target audience could either be children, or the parents that buy those children their toys. You wouldn’t want to market yourself to elderly men. They tend to have very little need or interest when it comes to toys. Overall, it is possible to use your blog to grow your small business in a more personal way. It will help you to connect to your audience better, and help them to know you as well.