There are so many ways to market online, and most articles seem to focus solely on social media. Yes, social media is an excellent way to market your business, and there are so many options, but there are other innovative ways to market online as well. By using this innovation you can transfer the information of your business to more people and attract more customers and clients.
What marketing online does is reach more people, and hopefully convert their visits into sales, or that is the whole point of it anyway. The more you are found online the more trust people feel for your brand, and the more they get to know your brand all around. That’s also why a great, memorable logo is important and should exist on all of your online marketing.
You Do Need Social Media
Even though social media marketing is overplayed in the blogosphere, you do need it. But you need to know that there is more out there than just Twitter, Facebook, G+, and Tumblr. Make sure you are getting the most out of your social media marketing experience by also utilizing YouTube, Instagram, and even Pinterest.
In order to show people that you are a professional and serious business, it pays to have an account on LinkedIN. This is the perfect social media outlet for businesses, employees, CEOs, and even job hunters.
Share photos and blog posts using Pinterest, or simply share photos on Instagram, two extremely popular social media sites right now. YouTube is the definite place to go to share commercials, how-to videos and more.
You Should Try Podcasting
Instead of simply relying on social media to promote yourself and your business. Get a podcast going. It’s like radio for the internet. There are many sites that host podcasts, and you can easily search for the ones with the best prices and best quality online.
Once you’ve picked a host, and decided what to talk about get it launched, and use your social media to direct people to listen. Much like blogging, you want to talk about things that people want to listen to. If your business is money, talk to people how to spend wiser or how to save money. People love tips on money, or maybe you’re selling beauty products and want to talk about the latest fashion and makeup, and the latest stars making makeup history or mistakes.
When you get your business online, you need to make sure that you are getting it to everyone you possibly can. Use more than just a website, blog, and social media, and get a little more creative. Podcasting may be the thing that gets you the extra business you want and need.