You’ve probably heard, at some point, that blogging has created massive opportunities for creative individuals. It offered an avenue for stating your opinions, and share your voice with others via digital means.
But once a blog was in place, the next level of challenge settled into your creative concerns: How do you reach more people? Because everyone is vying for limited attention, your blog has to be exceptional in all regards.
One way to convince those millions of potential readers on the web that your perspective is worthy of their time is to add a podcasting element to the mix. The podcast format allows people to listen (instead of just read) your blog … and a number of other opportunities become apparent once you’ve done a bit of research.
Make Sure You Understand Both Platforms First
Before you jump too far into podcasting, though, make sure you understand the basic frameworks of both blogging and podcasting. When you decided to create a blog, what general format did you use? WordPress, maybe, or Joomla? Or did you build your site totally from scratch?
Whatever your method, you should be sure that you understand that format fully so you’re not missing any opportunities for advancing your goals. The same goes for podcasting.
Do you intend to stream it somewhere? Are there any potential music copyright issues to be aware of? Address those questions first.
Learn SEO Basics
Becoming familiar with SEO is particularly worthwhile if you choose to launch a blog because good SEO is the currency of the written word. But when you start down the podcast route, there aren’t necessarily any words built in, are there?
There’s no text involved; you’re going to be working with audio. So to ensure proper SEO accompanies your release of audio files on the Internet as well, learn to name your files and associated images using the best possible format; and whenever possible, include a detailed description of what your podcast is about.
Interact with Listener Requests
A good podcast can use software and apps that allow live listener interaction as well. People who have started using the Twitch streaming service are combining podcasting with streaming in a way that is supercharging the interactive aspect of how people communicate on the web. If you use that attention to bring more attention to your main blog, that’ll create a tremendous amount of power because you understand the variables at play!
Combine Audio and Written Content
Along with your audio podcast and the savvy description you’ve included in its title for SEO purposes, you can also include more detailed written content to complement what you say orally.
You may post entire articles that relate to each podcast you upload, and your blog can house these multimedia efforts so they’re the most effective they can possibly be.
Cross-Promote with Other Podcasters
Finally, a great way to bring attention to your blog through podcasting is if you cross-promote with other podcasters. There’s a gigantic network of people who are all putting out their podcasts to all the world.
If you can effect a collaboration with some of them, ask them to promote your blog while you praise theirs. It’s a total win-win situation, especially if your respective topics are interrelated but not directly competitive.