Podcasting has recently become a serious marketing tool for small business owners. Only a few years ago, podcasting was a seemingly dying trend. In the past five years, the number of people who are tuning into regular podcasts has tripled. A Google search for the subject will result in millions of different podcasts based on almost any topic imaginable.
With such a reach as this, podcasting has the invaluable potential for marketing. Podcasting can be used in many ways to benefit small business. Here are a few of the most useful suggestions for utilizing this booming tool.
It’s not rocket science
Starting a regular podcast is easy. It does not require a degree or any specialized training. Podcasting can begin with almost no financial investment. It is as simple as downloading the right type of application. Services like Odeo and Podbean are free in their basic form. No matter what kind of business, simple mobile applications in accordance with a podcast can be excellent for the company.
Users are required to provide a legitimate email address and password for logging into the service and verifying identification. Of course, there are some rules and regulations involved in podcasting, but this type of communication is not yet restricted to the extent of television and radio.
Podcast advertising can earn extra cash
People who listen to podcasts are far more likely to pay attention to the ads they hear rather than the ads placed on other modern forms of media. One large podcasting service recently surveyed 300,000 listeners and found that a percentage higher than 50 admitted to purchasing a product promoted on a podcast.
Listener’s behavioral patterns were also tracked, and researchers found that 71 percent admitted to being swayed by ads to visit a particular sponsor’s website. A large percentage of listeners also admitted to actually purchasing a sponsored product in the past month. Depending on the popularity of a podcast, owners can charge a varying rate for others to place their advertisements.
Podcasting integrates well with other marketing tools
It’s a simple process to incorporate a recent podcast with other forms of digital media. If the business has already established a solid online presence through blogging and social media, then a quick mention or share of the weekly podcast can further a follower’s experience.
Podcasting is also quickly mobilized. Listeners can tune in while running, working, or driving. A simple mobile device is all that’s necessary to tune into the streaming podcast. Through the use of several different types of content, small business owners can reach a wider audience and keep them engaged for longer.
Reach the niche market
Podcasting enables the right type of people to access specific types of information easily. The way podcasts are listed in directories like iTunes and Pandora makes it easier for listeners to find topic centered information on their device.
The advent of podcasting has quickly and forcibly opened up a whole new avenue to reach more people with less money and in less time than ever before. Even the smallest of businesses can speedily build a listener following by integrating their podcast with social media. Reach thousands of new listeners every month with an entertaining podcast.
Share true passion for the business
Looking past the marketing genius of the podcast, it is also a great outlet for business owners to share their passion with an audience. People enjoy hearing the sound of true enjoyment in the voice of a passionate business owner. Do not be afraid to let excitement and fervor be heard throughout every podcast.