How many times have you seen advertisements that talk about how you should “go big!” with your digital marketing? There are these huge, expensive ideas that promise millions of dollars worth of results. Well, if everybody tries to go big at the same time, everyone ends up losing to whoever is the simple majority holder. A smarter digital marketing tip might be that you should work out the best way to “go small!”
Consider the benefits of small markets, small budgets, small relationships, and small footprints. If you start looking at your digital marketing from that kind of perspective, you’ll find a lot more opportunities than you might expect.
Figuring out how to utilize small markets is basically the same thing as finding a small niche that you can fill. You can’t just sell toys. You’d be competing with everyone else trying to do the same thing. But what about selling dinosaur toys? And now what about selling wooden dinosaur toys? And now what about selling handmade, customizable wooden dinosaur toys? Now you’re starting to get into a niche market where you can compete because of the smallness of your focus.
And now what’s the benefit of a small budget? First of all, if you figure out a way to start a business with low overhead, you’re not risking as much. Some of the ways that you can utilize small budgets when it comes to digital marketing are by using social media for business. It’s free to set up an account. There are materials to purchase. All you really have to do is research the best way to start conversations online, and if your product or service is good enough, it will gain natural traction in the business world.
Then there’s the idea of small relationships. If you spend a lot of time on a few people developing relationships, those are the ones that last long term. Those are the ones that create repeating customer opportunities. If you try to appeal to 10,000 people at the same time, no one is going to care. But if you try to appeal to two or three folks, then you’re starting to see where your business benefit is going to come from. Establishing relationships with clients is much more important than spamming the world.
And finally, there’s the idea of having a small footprint. If your business has the minimum amount of space required on the Internet, that means there’s less to take care of. If you’re using the minimum amount of digital marketing to achieve your goal, then you don’t have any wasted effort. At a certain point, the more effort you put into something is going to have a lower return on your investment. As soon as you hit that point, think about pausing and just working with what you have.