With so many businesses having to take all of their interactions virtual rather than in-person, it’s now more important than ever to know what you can do as a company to make sure that your customers or clients aren’t feeling like they are disconnected from you even though they may not be seeing you in person.
If this is something that you feel your organization has been struggling with, here are three ways that you can better connect with your customers online.
Give Them Someone To Talk To
Just because you can’t see your customers or clients face-to-face doesn’t mean that you can’t give them someone to talk to when necessary.
One way you can achieve this is to use chatbots or other communication options when you have customers or clients seeking out help through your website. You could also consider hiring more customer service representatives to be available through the phone or online help tickets so that your customers or clients will get a quicker response when they need assistance. As long as your customers or clients feel that they have a way to access you, Angela Hausman, a contributor to Business2Community.com, shares that you should still be able to make human connections with them.
Create An Emotional Attachment
When you aren’t having an actual conversation with individual clients or customers, you can still connect with them online by creating marketing pieces that create an emotional attachment for them.
According to Annie Pilon, a contributor to Small Business Trends, trying to reach your customers or clients through their emotions is a great way to create a connection that they’ll remember for much longer than the time they spend actually looking at your ad. As long as you’re able to make this emotional attachment genuine and not contrived, the emotional connection you can make online can be very beneficial and truly felt.
Be Active On Social Media
Sometimes, you don’t need to reach out to your customers or client individually in order to help them feel connected to you.
A great way to accomplish this, according to Rebekah Carter, is to be active on social media. As you’re active on social media and really create a persona for your business, the people who follow you online will start to feel like they really know you and the personality of your brand. Then, when they need something from you, they’ll feel comfortable enough with your business that they will automatically reach out to you.
If you’re wanting to make better connections with your clients or customers online, consider using the tips mentioned above to help you see how this can be done.