An online presence is a critical part of successfully appealing to online consumers. Most people who use Google use it for searching for businesses at least several times a month. If you can manage to show up on the first three lines of Google search results, then you’re setting your business up for success.
Regardless of what kind of business you’re running, making your business stand out online is greatly beneficial. However, the same old tricks are constantly evolving. Getting your name out on Google isn’t as easy as it once was. Take a look at some of the best steps for increasing your online presence, and in turn, increasing your business’s customer base.
Get Your Website Up and Running
The first step is making sure that you have a well-constructed website that is visually appealing. You want to make sure that your website isn’t just functional, but that it’s also attractive. That means that it should have engaging visuals, and it should be easy to navigate. One of the most important things to keep in mind when constructing your business’s website is that it’s mobile-friendly.
Over 80% of online users navigate the web with their phones, so it’s important that your website can be viewed on a desktop or in the palm of someone’s hand.
Get to Know SEO
Despite its effectiveness, less than half of online businesses invest in their SEO strategy. However, SEO efforts can play a huge role in the overall success of your online presence. The best way to make sure that people see your business’s name when they do a search is by getting to know the right SEO keywords.
Stay on top of the best keywords for your industry, and make sure that they are sprinkled throughout your content. It takes some time and dedication, however, you’ll see the results pay off if you manage to do it right.
Start a Blog
A blog is an incredibly effective way to bring people to your business’s website. The more that you can present relevant and useful information surrounding your area of expertise, the more that Google will start to favor your page. If you don’t have time to post regularly on your blog, then you may want to consider outsourcing your writing to someone else. Posting even just once a month can make a significant difference in the number of visitors your website receives.
Get On Social Media
A lot of businesses may resist social media thinking that it’s only for certain industries. However, just about any industry can benefit from having a social media account. Unlike traditional forms of advertising, social media allows you to interact with your target audience and build lasting connections. Above all, it’s free and can be one of your best lead magnets.