AdOn Network has joined DoubleClick Advertising Exchange as a beta partner for DoubleClick’s product testing phase. DoubleClick began testing the new service and facilitating live transactions in late May. The DoubleClick Advertising Exchange service connects top-tier advertisers, agencies and networks with leading online publishers to maximize yield for sellers and improve campaign performance and ROI for buyers.
Using the DoubleClick Advertising Exchange service, AdOn Network can give its advertisers real-time access to quality inventory with maximum return on media buys. Buyers can use a range of features to improve campaign performance in real time, including tools that enable them to continuously test, measure and modify characteristics like frequency, reach and location.
Originally posted on December 11, 2007 @ 12:47 pm