Itâ€™s good to know that some organized groups are embracing new media to educate the public about major issues the world is facing these days. A recent addition is the worldâ€™s largest human rights organization, Amnesty International.
Hoping to maximize the power of online social media, it has launched its official channel at debate-loving online video site Friction.tv and will kick off with a video about domestic violence. Visit http://www.friction.tv/amnestyinternational to view the videos.
“It’s where people are spending their time so that’s where we want to be, engaging with them and talking about human rights. Debate is at the heart of what we do, and with the increasing availability of broadband, video is a great way for us to reach new audiences and inspire them to get involved in human rights,” said Amnesty International UK Web and New Media Manager Sara Ashton, in a press release.
Indeed, starting a debate about important issues to Friction.tvâ€™s 200,000-strong online audience will help increase awareness. Perhaps Amnesty should not limit its scope to just one site and embrace other bigger sites to share these insights.
Originally posted on March 7, 2008 @ 12:31 pm
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