AOL announced that it had signed an agreement for the acquisition of Quigo, an online advertising company. Financial details were not disclosed although earlier reports placed it at $350 million.
“With Quigo, we are putting the final pieces of Platform-A in place. We will be able to offer advertisers and publishers the most advanced set of tools, including contextual and behavioral targeting, superior analytics, and access to the largest display network in the marketplace,†AOL chairman and CEO Randy Falco said.
AOL said that Quigo will operate as a wholly owned subsidiary of AOL within the Platform-A organization. Quigo will allow AOL to expand the use of contextual advertising across AOL’s own web pages, as well as its third-party networks.
Originally posted on November 7, 2007 @ 2:39 pm
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