AOL announced that Quigo will deploy a private label version of the AdSonar platform across AOL’s leading digital brands including News, Money & Finance, Entertainment and several other properties.
AOL will now be able to offer its advertisers text-based, pay-for-performance advertising solutions on an individual property or across the collection of AOL’s sites. Quigo’s AdSonar-powered advertising platform will also offer full transparency and control, unlike other blind ad networks where advertisers are uncertain of the specific sites or pages where their ads will run. Other AOL properties slated to deploy the AdSonar platform include AOL Sports, AOL Mail and many more.
Originally posted on February 25, 2008 @ 10:45 am