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NASA launches expanded agency website

December 1, 2023 By Dennis Bouchand Leave a Comment

nasa.pngAs the agency commemorates its 50th anniversary, NASA has launched “NASA.gov 5.0,” the first major redesign of its primary web site in more than four years. The new design goes beyond a cosmetic facelift. It features a new level of interactivity and customization, and provides the opportunity to comment on selected NASA stories, create personal playlists of favorite NASA videos and share agency content with social bookmarking sites on the Internet.

While adding new features, the site’s overall focus remains on providing the latest news, which is prominently displayed at the top of the page. Also, NASA imagery and videos have been given more prominence.

Visitors will notice a new navigation interface, with 10 topic areas covering the depth and breadth of NASA programs replacing three outdated and overly broad categories. Web editors from around the agency will be able to contribute content.

Web managers have improved the new site’s search capability using Google’s Customer Search Engine to provide visitors with the same search results they would get from Google’s public site. NASA has tools to apply “crowd wisdom” to search results by weighting findings according to how many previous searchers clicked on a particular link.

NASA revamped the customized “myNASA” feature to allow users to collect their favorite NASA Web content, including videos and news feeds, all in one location.

Originally posted on December 3, 2007 @ 12:24 pm

Filed Under: Online Video, Web

Lee Iacocca launches website to jumpstart citizen dialogue on key issues

December 1, 2023 By Dennis Bouchand 3 Comments

iacocca.pngLee Iacocca is not in the mood to mince words about the state of the US and world leadership and he’s launching a web site for others to join him in this discourse. Iacocca’s site is an online forum designed to encourage open dialogue around the challenges of our time as we enter the homestretch of the Presidential election season.

The site will enable visitors to weigh in on topics from the 2008 presidential election to what soaring health care costs are doing to America, to the reasons we lag so far behind in developing alternative energy sources and hybrid vehicles.

The web site also serves as an online extension to Mr. Iacocca’s 2007 book, Where Have All the Leaders Gone. The site features an interactive scorecard that allows users to rate presidential candidates by the qualities Mr. Iacocca feels every true leader should possess. Mr. Iacocca has dubbed these his Nine C’s: curiosity, creativity, communication, character, courage, conviction, charisma, competence and common sense.

Visitors to the website will be able to grade the candidates vying for the 2008 nomination on the Nine C’s and have the results tabulated in real time.

Another recurring feature of the site will be a blog authored by Mr. Iacocca. In his blog, he will address topics of interest to him including the race to find a cure for diabetes– a subject of very personal significance to him. In 1984 Mr. Iacocca established the Iacocca Foundation For Type 1 Diabetes in honor of his late wife, Mary K. Iacocca, who died from complications of Type 1 diabetes. Since its inception, The Foundation has funded more than $26 million in promising research projects over the past 23 years.

Originally posted on December 3, 2007 @ 12:46 pm

Filed Under: Blogging, Web

eckoTV launches into stores nationwide

December 1, 2023 By Dennis Bouchand Leave a Comment

ecko.pngMarketing company, Channel M, today announced *eckoTV, a new in-store and online entertainment network uniquely developed for the popular youth clothing and lifestyle brand spearheaded by fashion vanguard Marc Ecko. *eckoTV debuts the *ecko unltd.’s rogue mascot “Raunchy the Rhino”, features user-created stunts and humorous programming that extends the experience of shopping at *ecko unltd into an entertaining event. The network has just recently begun to roll out in *ecko unltd. retail stores and branded shops in Macy’s stores nationwide.

“As we have seen with the recent growth of various community-based and video sharing websites, the number of young consumers testing their abilities as producers has never been stronger – whether creating simple customized homepages or filming, editing and sharing compelling video content. Through *eckoTV, we are able to highlight the very best of this new breed of talent, while also providing an excellent means of engaging today’s young, tech savvy consumer,” Marc Ecko, founder and Chief Creative Officer of Marc Ecko Enterprises, said.

*eckoTV programming consists of action sports, short interviews with bands, as well as stunts submitted by the *ecko unltd. community. In-store viewers are teased with clips that may not be appropriate on in-store video for public consumption but can be seen in their entirety online. The audience is also encouraged to submit their own user-generated content for consideration to be featured in upcoming episodes.

Originally posted on December 3, 2007 @ 11:57 am

Filed Under: Online Video, Web

PetGadgets.com offers at-home DNA test kit for pets

December 1, 2023 By Dennis Bouchand 1 Comment

pawsite1.pngA new DNA test that genetically screens pets for dozens of inherited diseases is now available at PetGadgets.com.

Pawsitive I.D. identifies more than two dozen hereditary diseases, including Progressive Retinal Atrophy and Von Willebrand Disease. The at-home test also reveals a pet’s DNA fingerprint – a unique genetic code that never changes, giving owners a permanent and positive form of identification.
The Pawsitive I.D. kit contains a Pet Profile with customer ID number and sterile cheek swabs. Owners simply fill out the profile, and rub the swab against the inside of their pet’s cheek for about 10 seconds. A postage paid envelope is provided.

Pawsitive ID uses a complex system of DNA Single Nucleotide Polymorphisms (pronounced SNiPs) to test for your pet’s susceptibility to certain genetic diseases. The cheek samples are examined by lab professionals who analyze selected regions of the chromosomes in the DNA. Within the regions, scientists can identify an individual within a species and compare the genotypes to identify the potential for genetic disorders.

Test results take about two weeks. Owners receive a certificate with DNA disease and trait screening information as well as fingerprint data. An interpretive guide explains the results and what action should be taken if a positive or carrier results is listed. Pawsitive I.D. keeps a duplicate certificate for up to 15 years, in a secure database, for owners in case their pet becomes lost or legal ownership needs to be proven.

Originally posted on November 29, 2007 @ 4:34 pm

Filed Under: Web

MySpace and MTV present Presidential Dialogue with John McCain

December 1, 2023 By Dennis Bouchand 1 Comment

mccain.pngOn December 3 at 7pm ET, Sen. John McCain (R-Arizona) will be the third presidential candidate, and first Republican, to participate in the groundbreaking MySpace/MTV Presidential Dialogue series. The interactive Dialogue will take place at Southern New Hampshire University in Manchester, NH with an in-person audience of university students, and for the first time, be simultaneously broadcast live on MTV, MySpace, MTV’s ChooseOrLose.com, cross-carriers on MTV Mobile, and translated live into Spanish via ImpreMedia’s LaVibra.

Myspace.com/election2008 and www.ChooseOrLose.com is now accepting user-submitted video questions (30 seconds or less) on the issues that matter most to young voters in the upcoming elections. Submissions will be accepted through Sunday, December 2, and the video with the highest ratings and community response on Monday will be posed to Sen. McCain during the evening dialogue.

A revolutionary online polling tool, powered by Flektor, allows the online audience to instantaneously register its approval or disapproval of candidate responses throughout the event. The Flektor tool enables the series’ industry-leading pollsters, John McLaughlin and Geoffrey Garin, to custom tailor in-depth response options for the online audience, providing viewers the means to register immediate feedback on the candidate’s responses and help to shape the direction of the forum. Poll results are displayed on the screen and viewers can compare their opinions to those of the entire community through a “popular vote” function.

Originally posted on November 29, 2007 @ 4:31 pm

Filed Under: MTV, MySpace, Social Network

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