comScore today released a study from its comScore Video Metrix service of U.S. video streaming activity at a selection of up-and-coming video-sharing sites. The study examined six video-sharing sites that did not make comScore’s ranking of the top 10 U.S. video properties for the month and reveals that French site Dailymotion.com had a particularly strong position in the U.S. video-sharing market in April 2007.
Dailymotion.com has taken hold in the U.S., drawing more than 4.7 million video streamers in April. The average video streamer at Dailymotion.com viewed more than 10 videos and nearly one hour of video content in the month. Metacafe.com also generated substantial activity, as 3.7 million streamers viewed 33 million video streams, while Break.com saw 3.1 million streamers view 32 million video streams. Veoh.com, which attracted the smallest video-viewing audience of the group, had the highest level of user engagement with more than 104 minutes per streamer, benefiting from the many full-length videos hosted on the site.”
comScore also examined the demographic composition of video streamers at these sites, revealing some interesting differences in the age of the
audience each site attracts. The coveted 18-34 age segment represented 41 percent of Break.com’s audience, followed by Dailymotion.com (37 percent) and Veoh.com (37 percent). Heavy Networks drew the largest share of its video streamers from those younger than 18 years of age (18 percent), while Revver.com and Metacafe.com drew the largest share among people age 35-44 (24 percent).
Originally posted on June 25, 2007 @ 2:06 pm