Technorati has joined the “online Superbowl Commercial” craze with this ad.
WTF? rather than give my own thoughts, I’ll share some from Jeremy Schoemaker, who totally hits the mark (you can read more on his blog):
You have this wicked cool product, were collecting marketshare for blog search like mad and you just sit on it for like a year while Google/Yahoo/MSN Blogs comes along and totally kills your marketshare and you spend ZERO on advertising then you go and spend millions on a superbowl commercial about your new WTF product well I got some WTFs for you.
What the fu*k are you thinking with the Big Lebowski. Ya I dig itâ€¦ But I am 32 years old. I doubt the majority of the kids you are trying to attract….
Spot on Jeremy.