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socialDragon brings content providers and advertisers together

May 12, 2007 By Leo Blanco

SocialDragon Inspired by the Chinese tradition of putting relationships first before business, a startup online social network called socialDragon connects passionate online users with advertisers looking for “slice of life” videos.

A good demonstration how socialDragon works came from Ephraim Schwartz of InfoWorld:

A personal video of a white-water rafting trip might be tagged as “vacation,” “rafting,” “adventure,” “river.” The number of tags and the names are left up to those who upload their content. A potential advertiser — a travel agency, for example — can use socialDragon to create an ad campaign around a theme such as “rafting adventure” and search through the user created tags for relevant content.

Moreover, the power of buzz or word-of-mouth marketing is believed to be the key to reach younger viewers, who remain cynical against traditional advertising. Recently, pioneer YouTube started sharing revenues to its popular channels that helped create large audience base for the company.

Understand that socialDragon is more of an online business rather than a social networking site, wherein everyday users can easily set their price tag for every personal video uploaded. Now that’s what I like to call mixing pleasure with business!

Filed Under: Online Community, Social Network, Video Sharing

Yahoo! begins “Be a Better…” brand campaign

May 12, 2007 By Leo Blanco

YahooYahoo! Inc. today unveiled a new integrated brand campaign that demonstrates how Yahoo! can help people be better at whatever they’re into. Whether it’s being a better movie-goer, fashionista, grill master, or marketer, Yahoo! empowers users to connect to their interests and passions and evolve that part of their lives through Yahoo!’s breadth of information, tools, and services.

“From everyday tasks to pie-in-the-sky aspirations, this campaign is really about empowering our customers be to better at whatever is important to them,” said Cammie Dunaway, chief marketing officer at Yahoo! Inc. “It’s not about what Yahoo! does, but what you can do with Yahoo!.”

The “Be a Better …” campaign is Yahoo!’s most integrated and interactive effort to come to life across Yahoo!’s network. The campaign spotlights Yahoo! Answers and Yahoo! oneSearch, a new search service that gives consumers better search results on their mobile phone, to showcase how people can enhance their lives by using Yahoo! to access the world’s knowledge and make informed decisions from anywhere, anytime.

Filed Under: Advertising, Business, Yahoo

Google to face jury trial

May 12, 2007 By Leo Blanco

Google AdwordsGoogle will face a jury trial to defend its pay-per-click advertising system, AdWords, against a trademark infringement case filed by US window blinds reseller, American Blind & Wallpaper Factory Inc. This marks the first case against keyword advertising problems ever to face the jury.

According to Reuters, American Blinds complaint argues that Google’s system violates trademark law by allowing competitors of American Blinds to use Google’s system to buy keyword search terms, such as “American Blind,” which trigger ads from rival companies.

“We spend millions of dollars annually to build brand awareness and cannot stand idle while Google allows our competitors to ride our coattails,” said a statement from Steve Katzman, CEO of American Blind.

Expect this legal scuffle to heat up considering the risks involved. Apparently, AdWords constitutes 98% of Google’s $10.6 billion revenue earned in 2006. Jury selection is slated on November 9.

Filed Under: Advertising, Google

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