Inspired by the Chinese tradition of putting relationships first before business, a startup online social network called socialDragon connects passionate online users with advertisers looking for “slice of life†videos.
A good demonstration how socialDragon works came from Ephraim Schwartz of InfoWorld:
A personal video of a white-water rafting trip might be tagged as “vacation,” “rafting,” “adventure,” “river.” The number of tags and the names are left up to those who upload their content. A potential advertiser — a travel agency, for example — can use socialDragon to create an ad campaign around a theme such as “rafting adventure” and search through the user created tags for relevant content.
Moreover, the power of buzz or word-of-mouth marketing is believed to be the key to reach younger viewers, who remain cynical against traditional advertising. Recently, pioneer YouTube started sharing revenues to its popular channels that helped create large audience base for the company.
Understand that socialDragon is more of an online business rather than a social networking site, wherein everyday users can easily set their price tag for every personal video uploaded. Now that’s what I like to call mixing pleasure with business!
