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New Media News Every Morning

MySpace and NBC News launch “Decision ’08” hub

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viewmedia.jpgMySpace together with NBC News and msnbc.com announced an exclusive partnership to launch Decision ‘08, a comprehensive online center for in-depth 2008 election-related news, analysis and discussion.

Decision ‘08 presents up-to-the-minute election coverage, news feeds and daily videos from NBC News and msnbc.com, user-generated content from the MySpace community, and will link to profiles of NBC News and MSNBC anchors and reporters, including Brian Williams, Tim Russert, and Chris Matthews. In addition to offering its content via MySpace, msnbc.com will also link to and integrate Decision ‘08 into its own Politics home page.

SpiralFrog signs licensing agreement with RoyaltyShare

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spiralfrog.pngSpiralFrog announced a licensing agreement with RoyaltyShare, provider of technology solutions to the entertainment industry. As a result of the agreement, RoyaltyShare’s leading independent record label customers will now be able to leverage its Content Management Service to deliver content directly to SpiralFrog, making thousands of additional songs available for download on the SpiralFrog site.

RoyaltyShare’s recently announced Content Management Service provides record labels and distributors with a cost-effective way to manage the complexities of the digital sales process, including the delivery of content to leading services such as SpiralFrog.

Fox Interactive Media appoints Adam Bain President of FIM Audience Network

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Fox Interactive Media (FIM) announced the appointment of Adam Bain to the new post of President, Fox Interactive Media Audience Network. The new unit’s charter will be to optimize monetization across FIM’s content network and for third-party publishers leveraging both the company’s industry-leading HyperTargeting technology and ad-serving platform.

Bain previously served as the company’s EVP of Technology and Production, a role in which he oversaw FIM’s 2007 acquisition of Strategic Data Corporation (SDC), which became the basis of FIM’s monetization platform, and spearheaded the creation of the company’s industry-leading HyperTargeting by MySpace. Bain will continue to report directly to Peter Levinsohn, President of Fox Interactive Media, and will be based out of FIM’s Santa Monica offices.

The new unit will combine FIM’s advertising technology, ad operations and performance sales efforts into one unit. The team will be responsible for the sales of performance-based ads for both FIM and third-party sites.

Filed Under: Web

Millenial Media adds verizon Wireless to its mobile audience

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Millennial Media, the leading cross-platform mobile advertising company, announced an agreement with Verizon Wireless that will add a significant portion of the company’s mobile advertising inventory to Millennial Media’s rapidly growing networks.

These mobile advertising networks include MBrand for targeted audiences across premium content, and Decktrade for performance-driven campaigns. Through the terms of this agreement, Millennial Media will be able to deliver its advertiser campaigns to millions of Verizon Wireless Mobile Web users. This added reach provides Millennial Media’s advertiser partners express access to a highly valuable, highly targeted audience. Verizon Wireless consumers will benefit from the deal as well, as they will be exposed to a wider variety of advertisers and offers, without disruption to their mobile web experience.

JetBlue adds PayPal option in booking flights

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JetBlue Airways Corporation announced that customers booking at www.JetBlue.com now have the option to purchase flights using PayPal.

With more than 57 million active accounts, PayPal provides a safer, easier way to pay for items and services online. With PayPal, JetBlue customers can now pay for travel through debit cards, bank accounts, stored balance, or credit cards without sharing their financial information.