Never in a million years did I think I’d be writing a post about creative blog writing that referenced Seth Godin and knitting while also incorporating Alanis Morissette singing the Black Eyed Peas song “My Humps”.
It must be a full moon or something :) . Here goes…
If you’re a blogger who is genuinely trying to produce quality content, it’s increasingly challenging to distinguish yourself from the digital herd.
Especially if you’re blogging in a popular niche, how do you make yourself stand out? And if the topic of your blog isn’t exactly sexy, how can you make it more interesting?
As I was pondering this, this quote from Seth Godin hit home with me.
Most marketing is intentional. In this ad I will advertise this product.
So is most writing. A knitting blog writes about…wait for it… knitting.
Our mind is prepared for what we are about to receive. If it’s a sales pitch, we’re ready to ignore it. If it’s on a familiar blog, we’re ready for it to be familiar.
Real memories are created by surprises.
Real change is created by unexpected juxtapositions.
Speaking of surprises and unexepected juxtapositions, let’s take a look at Alanis Morissette signing her rendition of “My Humps” by The Black Eyed Peas.
What is intellectual, deep, emotional Alanis doing singing a song with lyrics like “What ya gonna do with all that junk inside your trunk?”