Bill Me Later experiences increase in merchant adoption and consumer traffic during holiday season

Bill Me Later announced that the company experienced strong 2007 holiday results and continues to grow both its merchant and consumer base. Third party research found that Bill Me Later, which allows consumers to make online and phone purchases at more than 700 retail websites without using a credit card, had the highest merchant adoption rate in the industry and experienced a significant spike in overall traffic.

Merchants offering Bill Me Later reported robust sales especially in the toys, fashion and travel categories. They also saw a growth in consumers’ use of deferred billing options and special promotions.

“Our exceptional 2007 holiday results demonstrate the strong consumer demand for an easier and safer shopping experience,” said Vince Talbert, vice president of marketing for Bill Me Later, Inc. “The consumer-friendly Bill Me Later network helps all our merchant partners grow revenue, increase average order values and more easily connect with loyal customers. In 2008 we will continue to work with our retail partners to further expand the benefits we provide.”

Bill Me Later, Inc. enables retailers to simplify the payment experience to capture lost sales, increase customer loyalty and maximize profits. Through a single implementation of its Bill Me Later product suite, merchants gain access to a set of technology solutions including Bill Me Later, deferred billing, private label credit card programs and integrated marketing programs.

Originally posted on January 20, 2008 @ 8:48 pm