Brazil topped the number of Internet audience in Latin America for April 2008 with 19.3 million, according to comScore. The region is home to 62 million Internet users.
Brazilians also exhibited heavy engagement, with the average Internet user spending 30.2 hours online during the month, substantially higher than the Latin American (28.6 hours) and worldwide (25.7 hours) averages. Argentina (32.4 hours) and Venezuela (31.5 hours) also exhibited heavy engagement. Despite their heavy engagement while online, Latin Americans are less frequent Internet users, with most countries falling below the worldwide average for usage days per month.
Meanwhile, comScore also reported that Google sites ranked as the top property in Latin America with more than 55 million visitors in April, (approximately 90 percent of the total Latin American audience), an increase of 22 percent versus the same month last year.
Originally posted on June 2, 2008 @ 3:43 pm