Burst Media has signed The Arts Ad Network as a new client of its adConductor ad management technology and services. The Arts Ad Network has recently formed the worldâ€™s premier vertical content network serving fine and performing arts sites. adConductor will provide ad serving and ad management support across this network.
The Arts Ad Network offers brand advertisers an efficient way to reach an affluent, educated audience online, and offers web publishers the opportunity to monetize their ad inventory with high quality targeted advertising. adConductor will allow The Arts Ad Network to coordinate in a single system the various aspects of ad sales, delivery and campaign management. It will also enable the Network to target and optimize ad campaigns to its highly engaged, affluent and educated visitors while minimizing advertising waste.
adConductor helps leading online companies deliver the advertising they sell on behalf of their publishers through a rich suite of targeting, campaign management, campaign reporting and billing tools. adConductor is one of the largest independent vendors of ad network management technology, serving billions of ads every month on behalf of thousands of websites, ad networks, and other online publishing entities.
Originally posted on December 16, 2008 @ 6:20 am