This Ad Targeting enables advertisers to isolate influential blog and social media conversations occurring around products, brands and issues, then immediately target ad campaigns into the online conversations shaping consumer perception and buying behavior.
BuzzLogic Ad Targeting has been in private testing throughout the past month with companies like Lending Club, Oodle, Publicis Consultants | PR, SEO- PR and Wharton Executive Education. Key benefits realized during the private beta include increased performance (in some cases, more than two times higher the conversion rate) when compared to other ad optimization approaches.
“Online conversations, including blogs, are gaining more and more sway over consumer purchase decisions. This technology is important because it allows marketers to see much more clearly the particular blogs and conversations that represent the actual sources of influence shaping those consumer perceptions,” commented Greg Sterling, founder of Sterling Market Intelligence.
Originally posted on November 6, 2007 @ 4:02 am