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Understanding the Mobile Medium: Getting Your Message Across

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One of the reasons that online marketing is particularly interesting is because the barrier for entry is absolutely minimal. No matter what you’re advertising, if you’re not a big corporation with a big budget, you’re probably not going to be able to afford a billboard on a highway or an expensive TV commercial. But, with a tiny budget and some knowledge of how the mobile medium works, you can hit your online markets and targets right in their attention span.

It does take some observation, experimentation, and consideration of the way all of this works with reference to things like telecommunication and podcasting however. Consider data sets like processing performance numbers, transfer technology, how podcasts work, video or audio mediums, and the social factor in your next advertising project. [Read more…]

NPD Reports Rise in 4G Device Sales for 4Q 2011

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The market research company NPD recently released the findings of a study it made regarding the sales of 4G devices in the market. The study revealed that the sales of 4G devices grew during the fourth quarter of 2011 compared to sales posted during the fourth quarter of 2010.

NPD reported that about 35 percent of smartphones that have been sold during 2011 4Q period were equipped with 4G capabilities. NPD clarified however that 22 percent of the smartphones sold for the period also includes devices that connects with HSPA+, which is not considered a true 4G technology like WiMax or LTE. [Read more…]

Is AT&T Going to End 2G service?

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It really is inevitable that old-school technologies will eventually be abandoned in favor of newer technologies. Sony has already done it in the mobile market with its decision to stop production of feature phones and just focusing on smartphone production. AT&T is also doing the same with, this time with mobile services.

AT&T has begun sending out notices that, while not announcing it outright, points to the fact that it is going to be abandoning its 2G network. The company has already talked about the need for additional wireless spectrum and it may follow T-mobile’s strategy of just using parts of the 2G network for 4G LTE development. [Read more…]