Wal-Mart has been in the DVD retailing business for quite some time now. And while this has been doing good for them, the company lacks one service which has been the the more popular way of bringing digitial movies to U.S. consumers – video-on-demand service.
But Wal-Mart may be preparing up to enter this arena soon, as New York Times is reporting that the video company is eyeing Vudu, an online movie service provider. Although the deal has not been confirmed yet by both companies,reports had it they have began informing Hollywood studios about the deal.
If the deal is indeed true, Wal-Mart maybe facing up stiff challenge against the likes of iTunes, Netflix and other online video-on-demand services. While Vudu for its part has been pretty much making some noise especially during the recent CES Event wherein the company managed to struck some deals with LCD TV manufacturers in putting Vudu services in their products.
Previously, Vudu has been advocating the use of a separate device that would connect to home TVs but could not manage to get some leverage. Since then, the company concentrated on delivering online movie service instead.
We’ll see whether this deal would make some headway in the coming days. It will be exciting to watch how Wal-Mart would put up a challenge against iTunes, Amazon, and other big names in the video-on-demand service. And whether which one will emerge as the households’ choice of VOD provider.