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Anxiety-Free Online Marketing Tips

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Online marketing has many rules, from how many times you should repeat keywords to the content your site and blog should contain in order to attract the most people. There are things you should do, like post well researchde articles on your blog, and there are things you shouldn’t do, like buy links. You want a website that naturally attracts visitors.

When you first setup your website you may be nervous about how well it’s going to do. Is Google going to hate your or love you? That all depends on the work that you put in. And, honestly, everyone suffers from anxiety, especially when it comes to creating something that just might make or break your businesses success. [Read more…]

3 Ways Digital Marketing Differs From Traditional Marketing

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When it comes to marketing, there are a lot of different ideas and strategies out there that have been “proven” to be most effective. However, with all the new advances in technology over recent decades, and especially in just the last few years, one form of marketing really has emerged as the forerunner for marketing your business: digital marketing.

What Digital Marketing Encompasses

digital-marketing

Digital marketing is a term that truly encompasses almost every aspect of marketing using the Internet, also known as Internet or online marketing. According to Angela Hausman, a contributor to Business2Community.com, the facets of digital marketing include areas such as search engine optimization, social media marketing, email marketing, content marketing, short message service marketing and any other marketing that comes in a digital form. [Read more…]

Using The Internet To Market Museums

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Museums are facing a unique problem these days – Millenials aren’t visiting their halls. The majority of museumgoers are older art lovers and parents with young children, but one of the biggest demographics out there, young adults, are staying home. Why?

Well, the conflict is pretty clear – why would you want to pay to visit a museum where you have to walk around quietly all day with your hands behind your back, when you can see the exact same content on your computer for free? If you have a laptop, you don’t even have to get out of bed. There are no crowds of tourists to get in the way, and if you want to lick the Mona Lisa, there’s no security guard to stop you.

So how can museums stay relevant? Many are turning to blogging and online marketing. [Read more…]

5 Tips To Increase Your Marketing Presence Organically

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No matter what industry you’re in, marketing effectively is going to be one of the keys to your success, especially concerning online products and services. In addition, more general marketing procedures aren’t going to be very effective if you’re in a competitive industry.

And, since consumers are getting smarter about how marketers manipulate human psychology, that’s another hurdle to overcome. To help you with these issues, consider the five following tips – give the SMS pathway a try, organic product placement can be very effective, piggyback on events that your product or service would naturally be at, create a relatable personal blog for people to read, and avoid marketing words and terms. [Read more…]

5 Tips To Successfully Connect a Blog To an Event

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One of the more difficult aspects of creating a successful event is having some sort of consistent blogging and advertising to go along with it. It’s a particular kind of skill set that is a little hard to wrap your mind around if it isn’t something you’ve done before.

To counteract that lack of experience, think about the following five tips next time you want to specifically attach a blog to a particular event: choose the right setting from the very beginning, follow consistent rules concerning images, match the tone of the event to the tone of the blog, be sure to keep size and scale appropriate with the purpose, and find other events that have been successful in the past to emulate.

Choose the Right Special Event Setting

The best event in the world is going to fall flat if you don’t find the right special events setting. This is your most important first decision, and with that decision, you’ll also be starting to consider associating a blog with it, and giving yourself a push in the right direction when it comes to online marketing as well. [Read more…]