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Sony Pictures’ Crackle entices major advertisers

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crackle1.pngCrackle announced the first major round of advertising partnerships developed and signed since its mid-July launch. By combining its unique player, global reach and focus on premium content, Crackle has attracted such major brands as Pepsi, Honda, Epson, Sony Electronics, Vodafone and others to the site.

In addition to its unique programmed content and global syndication network, Crackle also offers advertisers sponsorships of channels and contests, full screen skins, and media rich 300 x 250 video banners that can be instantaneously distributed across the network to get in front of the most relevant audiences around the world.

“We started by bringing the best available content to Crackle and now some of the biggest and best advertisers are lining up,” said Mike Sitrin, Vice President of Partnerships at Crackle. “And by continuing to combine global advertising opportunities with the assurance that advertisers’ brands will be showcased alongside editorially chosen video content, we’re confident the big names will keep on coming.”

Originally posted on November 15, 2007 @ 10:08 pm

Gorilla Nation taps Panache for past pre-roll ads

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gorilla.jpgGorilla Nation, an online advertising sales representation company, has expanded its advertising offerings by adopting Panache’s patent-pending in-video advertising-delivery technology, which gives its customers greater flexibility and advertising choices.

The Panache technology, which provides advertisers more flexible, targeted and less-intrusive ways of delivering their campaigns across multiple media, allows Gorilla Nation to offer its customers a delivery choice beyond pre-roll advertising— messages that run before a video begins. Static images, rich interactive applications, or streaming videos can be delivered into video at view time for a rich, engaging and customized advertising experience. The technology is infinitely scalable, highly customizable, and the toolset so easy to use that expensive engineering resources can be kept out of the process.

Gorilla Nation, which handles media sales for more than 500 high-traffic, quality websites in vertical markets, not only gives its customers more flexibility with Panache but enables them to integrate the technology much faster into current systems.

Originally posted on November 14, 2007 @ 6:28 pm

BOOMj.com selects Doubleclick to manage ads

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boomj.pngBOOMj.com, Inc. has selected DoubleClick’s DART for Publishers (DFP) ad management platform. BOOMj will work with DoubleClick to provide an advanced and effective solution for delivering and managing online advertising inventory.

BOOMj offers adults over the age of 35 social networking, online shopping, travel deals, video programming, headline news and focused content in: health, finance, politics, lifestyle, and entertainment. Members are provided with multiple tools to enhance both their personal and professional life.

DFP is a hosted, enterprise class solution that will enable BOOMj to manage, serve, and report on ads through DoubleClick’s central servers, reducing infrastructure costs and increasing revenues. DFP offers detailed inventory forecasting, an efficient trafficking workflow, a query tool for comprehensive reporting, rich media automation, and reliability and scalability.

Originally posted on November 13, 2007 @ 12:21 pm

AOL acquires online advertising company Quigo

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quigo.pngAOL announced that it had signed an agreement for the acquisition of Quigo, an online advertising company. Financial details were not disclosed although earlier reports placed it at $350 million.

“With Quigo, we are putting the final pieces of Platform-A in place. We will be able to offer advertisers and publishers the most advanced set of tools, including contextual and behavioral targeting, superior analytics, and access to the largest display network in the marketplace,” AOL chairman and CEO Randy Falco said.

AOL said that Quigo will operate as a wholly owned subsidiary of AOL within the Platform-A organization. Quigo will allow AOL to expand the use of contextual advertising across AOL’s own web pages, as well as its third-party networks.

Originally posted on November 7, 2007 @ 2:39 pm

Facebook launches new ad system

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Facebook founder and CEO Mark Zuckerberg has introduced Facebook Ads, an ad system for businesses to connect with users and target advertising to the exact audiences they want.

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Through Facebook Ads, these users can now learn about new businesses, brands and products through the trusted referrals of their friends. Facebook Ads launched with three parts:

  1. A way for businesses to build pages on Facebook to connect with their audiences
  2. An ad system that facilitates the spread of brand messages virally through Facebook Social Ads
  3. An interface to gather insights into people’s activity on Facebook that marketers care about.

Just like a Facebook user, businesses can start with a blank canvas and add all the information and content they want, including photos, videos, music and Facebook Platform applications.

Facebook’s ad system also serves Social Ads that combine social actions from your friends – such as a purchase of a product or review of a restaurant – with an advertiser’s message. This enables advertisers to deliver more tailored and relevant ads to Facebook users that now include information from their friends so they can make more informed decisions.

No personally identifiable information is shared with an advertiser in creating a Social Ad. Companies launching applications for Pages include Fandango, iLike, Musictoday LLC, OpenTable, SeamlessWeb, Zagat Survey LLC and Zazzle.

Originally posted on November 7, 2007 @ 3:43 am