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Etology hits 2 billion ads served daily

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Etology has hit over two billion ads served daily, surpassing its competitors on a global scale. Etology’s unprecedented growth in the past year, from serving 300,000 daily ads in January 2007, one billion in September 2007 and now over two billion today, has made its next-generation network a powerful force in the online self-serve advertising market. Etology’s global reach spans over 190 countries, with the largest volume of ads served to North America, Asian, Germany, United Kingdom, Brazil and France.

Etology’s unique advertising network provides an optimal platform for consumers to monetize their web sites effectively with text and banner ads ranging from standard ad units to commercial breaks and thumbnail ads. Etology’s flexible self-service ad machine enables advertisers to plan powerful targeted campaigns, with scalability to fit any budget and website. With an easy-to-use navigation dashboard, which eliminates agency middlemen and media buyers, Etology makes it simple to sell and buy online ad space independently. The extensive backend dashboard provides publishers and advertisers live statistics and analytics on ad-placements and ROI results for ad spends.

Originally posted on January 29, 2008 @ 3:05 pm

Adstar, Relevantis collaborate on mobile advertising

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Relevantis has licensed AdStar’s Mobile Advertising Dashboard. Relevantis will integrate AdStar’s technology with its Universal Ad Platform to create a complete solution for the delivery of relevant mobile advertisements to end users. The combined offering gives content publishers an end-to-end solution to monetize their mobile properties through advertising.

AdStar’s Dashboard serves as the user interface for the solution, allowing advertisers to create, schedule and submit their ads directly to publishers in the required format, depending on the end-user device. Relevantis’ software platform allows publishers to maximize mobile advertising revenue by delivering relevant ads, thereby increasing consumer satisfaction and click-thru rates. Relevantis’ Ad-Server is the first unified ad platform to support contextual mobile web and in-application advertising. Relevantis and AdStar have structured a revenue-share agreement.

The Relevantis ad platform supports rich interaction such as “click-to-web”, “click-to-call”, “get directions” and “get coupons”, and allows publishers to leverage in-house sales capabilities in conjunction with external ad initiatives. Through AdStar’s Dashboard publishers can allow advertisers the ability to track their mobile advertising campaigns more closely and understand which ads are working and to what extent, providing a clear illustration of return on investment.

Originally posted on January 24, 2008 @ 4:05 pm

Amobee taps Canada’s Target Broadcast for ad partnership

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Amobee Media Systems and Target Broadcast Sales Inc. announced partnership in which which Target Broadcast will represent the sales channel for select mobile advertising inventory managed by Amobee. Advertisers eager to reach the Canadian market can now take advantage of new opportunities in mobile advertising. Amobee is the world leader in advertising solutions for mobile operators. Target Broadcast Sales Inc. is Canada’s only independently owned national media sales organization.

Originally posted on January 23, 2008 @ 8:56 pm

Focus Media forms partnership with Dentsu for Internet advertising in China

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Focus Media Holding Limited, China’s largest digital media group, announced that its wholly-owned subsidiary, Hua Kuang Advertising Company has entered into a joint venture agreement with Dentsu to form a new Internet advertising company in China. The newly established company will focus on providing Internet advertising related services to clients of the Dentsu Group companies in China and will work closely with Focus Media’s Internet advertising division to strengthen its Internet advertising technology solutions capabilities and media sourcing competence. Dentsu Inc. will own 67% of the joint venture while Hua Kuang will own the remaining 33%.

Originally posted on January 22, 2008 @ 5:42 pm

GoldSpot Media secures $3 million funding

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GoldSpot Media, an innovative mobile media startup delivering dynamic ad-insertion for mobile broadcast TV, has closed $3 million in Series A funding with Silicon Valley investor Exa Ventures. GoldSpot Media offers a unique end-to-end mobile advertising solution that dynamically inserts non-intrusive, highly targeted, interactive alternate content into broadcast and streaming video on mobile phones.

“This funding allows us to execute on the company vision to make mobile broadcast a profitable business case for the entire value-chain,” said Srini Dharmaji, GoldSpot Media’s president and CEO. “GoldSpot Media is uniquely positioned to influence the future of mobile broadcast TV by offering the potential for an entirely new advertising revenue model.”

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Originally posted on January 22, 2008 @ 5:23 pm