A great blog will connect you to your audience more effectively than a dry business website. With a blog, you will have the platform to teach, share, and gain feedback on whatever you choose. This is a creative way to gain awareness of your product or services. You can also use this platform to make your audience aware of what hours you plan to be available. You should focus on the connections you can make to your community, and your blog will spread like wildfire. Research what other bloggers are doing to draw up interest in their rants. Here are a few simple ways to catch an audience that you may want to look into incorporating into your blog.
Humanize Your Work
Use your blog to become human to your audience or clientele. Blogs are much more informal than your business website should be. Here is where you can show your face, and share your thoughts. People are way more likely to choose your business over your competitors if they feel that they have built some sort of personal connection with you. It’s not a good decision to get too personal, because then your audience may get bored. Share yourself, but keep on point. This is not the place for family and friend troubles. [Read more…]