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Yahoo! introduces ad management platform

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Yahoo! Inc. announced intentions to bring to market AMP! from Yahoo!, a new advertising management platform designed to significantly simplify the process of buying and selling ads online. Central to Yahoo!’s strategy to be the partner of choice for advertisers, agencies, publishers and networks, AMP! will take the pain and complexity out of advertising online by providing an integrated, web-based solution that allows unprecedented ease of cross-selling across a large ecosystem of buyers and sellers. It will allow advertisers to precisely yet easily target audiences while enabling publishers to better monetize their content.

The AMP! platform will ultimately help marketers buy across search, display, local, mobile, and video inventory — all from a single, integrated interface. It will have the ability to deliver highly relevant advertising to consumers across the entire Web, driving better results for marketers. It will provide a suite of tools that easily allows precise geographic, demographic, and interest-based targeting across a vast network that includes Yahoo! owned-and-operated inventory and more than 600 U.S. newspapers in the Newspaper Consortium. An open platform available to any participant, AMP! will ultimately include Yahoo!’s network of premium publishing partners, agencies, ad networks, and thousands of other smaller publishers from across the web.

Originally posted on April 7, 2008 @ 12:52 pm

Undertone Networks receives strategic investment from JMI Equity

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Premium online advertising network Undertone Networks, a premium online advertising network, has received a strategic investment from JMI Equity, a private equity firm exclusively focused on investments in growing software and business services companies. JMI will work closely with Undertone’s management team to help the company continue to grow, deliver innovative services to its clients and create opportunities for its employees.

As part of the transaction, Brad Woloson, a General Partner at JMI, has joined Undertone’s Board of Directors. ORIX Venture Finance led the financing for the transaction. Terms of the investment were not disclosed.

Originally posted on April 7, 2008 @ 10:28 am

Millenial Media adds verizon Wireless to its mobile audience

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Millennial Media, the leading cross-platform mobile advertising company, announced an agreement with Verizon Wireless that will add a significant portion of the company’s mobile advertising inventory to Millennial Media’s rapidly growing networks.

These mobile advertising networks include MBrand for targeted audiences across premium content, and Decktrade for performance-driven campaigns. Through the terms of this agreement, Millennial Media will be able to deliver its advertiser campaigns to millions of Verizon Wireless Mobile Web users. This added reach provides Millennial Media’s advertiser partners express access to a highly valuable, highly targeted audience. Verizon Wireless consumers will benefit from the deal as well, as they will be exposed to a wider variety of advertisers and offers, without disruption to their mobile web experience.

Originally posted on April 3, 2008 @ 8:14 pm

AdMob hits milestone for mobile advertising industry

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AdMob announced that they have served their 20 billionth advertisement, making it the first mobile advertising company to hit this milestone worldwide. Since March 2007, the company’s monthly impressions have grown from 500 million ads per month to 2.5 billion advertisements per month today. This demonstrates both the electric pace of overall mobile web browsing worldwide and the growth of the AdMob network of sites.

AdMob has grown its ecosystem on the back of technology built to optimize relevance and targeting for the mobile environment. Hundreds of advertisers create and run ads through the marketplace and AdMob serves ads to mobile web users in over 160 countries daily. AdMob recently launched a Japanese language version of its online marketplace to serve the Japanese market, which is among the most developed country markets for mobile web browsing.

Originally posted on March 31, 2008 @ 3:42 pm

U.S. advertising spending rose 0.6% in 2007– Nielsen

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The Nielsen Company reported that advertising spending for the full year 2007 rose 0.6% compared to full year 2006, with Internet continuing to demonstrate the strongest performance (+18.9%) of any media category.

According to preliminary figures from Nielsen Monitor-Plus, the leading provider of competitive advertising information, advertising spending was mixed across media with gains in some categories and declines in others. In addition to Internet advertising, other media categories that showed an increase in 2007 were National Magazines (7.6%), Outdoor (7.2%), National Sunday Supplements (4.9%), National Cable TV (2.2%), and Spanish-Language TV (1.5%).

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Originally posted on March 31, 2008 @ 5:40 pm