When was the last time you called someone from a phone booth? If it takes you more than five seconds to remember it’s been THAT LONG. Payphones and phone booths are holdovers from a time when mobile phones were not yet widely available (yes, there was such a time, kids). But despite phone booths and payphones being practically obsolete, you still find them in many places all over cities around the world. [Read more…]
It was only a matter of time before movie watching in the theaters will be invaded by mobile apps. Screen Vision, a cinema advertising firm, is implementing a plan to integrate mobile devices when people go inside theaters. The plan is to enhance the pre-show experience before the movie is shown.
About 2,400 theaters across the United States are involved in this project. Screenvision developed an app for the iOS called Screenfanz. The objective is to bring a game show experience for people who arrive early in the theater. [Read more…]
We all love Quentin “Pulp Fiction” Tarantino, agreed? And we also know how weird can he can get. But can you actually dig what Mr. Q is doing in this Japanese commercial? It’s not that there’s something wrong with making a fool out of yourself in exchange for probably millions of yen, but for the sake of reporting can somebody tells us what’s happening in the commercial? Anybody can translate the commercial for us? Or better yet, send us the transcripts?
It’s a commercial for Japan’s Soft Bank, right? As you can see from the video, there was Quentin clad in Japanese Kimono, talking to two Japanese ladies eating noodles from Ajinomoto, a robot dog on a table a real dog together with a Japanese guy. Then the phone attached to the robot dog rings, and an American lady was seen yelling at Quentin on the phone.
Now, what can you deduce from this commercial?
It’s cute though. They all seem so serious about it.
QR codes have been around for more than a decade, but it is only now that they are gaining popularity in the United States. And now, more than ever, marketers are looking at the extensive possibilities that QR codes offer.
QR stands for Quick Response, and a QR code is another version of barcodes, so to speak. It is composed of black and white squares, and it serves as a repository of data in large amounts. Youâ€™ve probably seen QR codes – think of them as barcodes on something, steroids maybe. They are just a little larger and look slightly different from barcodes.
Much like you need a barcode reader to decode the data contained in a barcode, you need a QR scanning application to your smartphone, or any other similar device with a camera. You then need to scan the QR code, and it is up to the application to give you the data that the code contains. [Read more…]
Don’t look now folks, but pretty soon, Â your favorite restaurants and other business establishments might soon be offering various discounts, freebies and other promotional gigs in cooperation with Foursquare. Yes Foursquare, you it right? Â This is because Foursquare has just launched a business strategy that encourages establishment owners to use its service to engage mobile customers with specials and give them the ability to track how their venues is performing over time – through venue analytics.
Foursquare Business provides simple self-service tools that would allow you, as a business manager, to cook up with various kinds of special gigs that would attract customers to your business establishments. Specifically Foursquare Business will let you created the following specials:
- Mayor specials can be unlocked only by the Mayor of your venue (the user who has checked in the most in the last 60 days).
- Count-based specials are unlocked when a user checks in a certain number of times.
- Frequency-based specials are unlocked every so many check-ins.
- Wildcard specials are always unlocked, but your staff has to verify some extra conditions before awarding the special.
What’s cool about this is that Foursquare has mobile apps in three major mobile platforms – Android, iPhone and BlackBerry. And Foursquare can use this mobile apps to send notices to potential customers nearby to possibly invite them to check out your Foursquare promotional gigs.
To use Foursquare’s business tools, all you need to do is claim your venue. Once you’ve done that you can have access to various Foursquare venue analytics tools that will let you view:
- most recent visitors
- most frequent visitors
- the times of day people check in
- total number of unique visitors
- a histogram of check-ins per day
So, what are you waiting for? Get into Foursquare and claim your venue now before somebody else takes it.