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New Media News Every Morning

ValueClick Media enhances targeting with ActiveAds

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ValueClick Media is introducing ActiveAds, enabling advertisers to tailor banner ad creative for each consumer.

ActiveAds allows marketers to display customized messages in ad creative without the need to develop and manage multiple creative units. Banner ads are dynamically assembled to present a more relevant version of the ad’s text or images based on anonymous information available from the client or ValueClick Media.

ActiveAds provides an efficient way to micro-target the most desirable audience segments while providing consumers with more engaging ads, ultimately resulting in better campaign performance. Unlike some other solutions, all ActiveAds targeting is done anonymously and without any use of personally identifiable information.

Originally posted on April 5, 2009 @ 11:20 am

Auditude raises $10.5 Million to propel further its services

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715-1225715473Online video management and advertising platform Auditude has secured an additional $10.5 million in funding from Redpoint Ventures along with existing investor Greylock Partners.

Redpoint and Greylock have between them backed market-leading companies such as DoubleClick, Right Media, Facebook and MySpace. Auditude plans to use the new funds to expand its leadership position in video management and monetization for content owners and publishers across the web.

Auditude enables content owners, publishers and advertisers to benefit from the distribution of video on the web. The company combines their highly accurate and patented fingerprinting technologies with a robust ad platform to simplify video distribution and advertising. The company also has partnerships with some of the world’s largest content and publishing companies including MTV Networks, Warner Bros. Entertainment, and MySpace.

Originally posted on March 23, 2009 @ 8:19 am

US ad spending drops 2.6% in 2008– Nielsen

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The Nielsen Company reported that U.S. advertising for the full year of 2008 was down 2.6% compared to the full year 2007. According to preliminary figures from Nielsen, U.S. ad expenditures declined almost $3.7 billion to a total spend of $136.8 billion in 2008.

Hispanic Cable TV (+9.6%) and Cable TV (+7.8%) were the only two media to show ad growth in 2008. Cable was the highest revenue-generating medium with $26.6 billion in sales. Spanish Language TV (network and cable) advertising continued to grow at a clip of 0.8%, while African-American TV fell 3.4%.

Print media continued its anticipated decline in 2008. Local and National Newspaper ad spends declined 10.2% and 9.6%, respectively. National Magazines fell 7.6%, while Local Magazines dropped 3.7%.

New media was also hit by the tough economic climate. Internet ad spends dropped 6.4% and Network TV took a 3.5% hit. Nevertheless, television continued to be the dominant medium for advertisers, with 60% of all ad dollars spent on Network, Cable, Hispanic, or Spot TV.

The top 10 advertisers spent a total of $15.5 billion in 2008 – 15% less than the year before. Not a single one of the top 10 advertisers spent more in 2008 vs. 2007. Procter & Gamble maintained its perch as the top advertiser this year, despite a 19% decline vs. 2007.

nielsen

Originally posted on March 14, 2009 @ 9:41 am

Personal Life Media launches more shows, hits million markers, and adopts podcast ad standards

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Lifestyle podcasts and blogs publisher Personal Life Media announced that four new shows have debuted the self-empowerment free pdcast network.

The latest programming installments include: “Philosophers Notes: Get Your Wisdom On,” “Business Success Tips: Entertaining Insights in Management, Finance, Marketing and Revenue,” “The North Bay: Rock and Roll Music | Blues | Progressive Rock | Folk | Alternative,” and “ Learning Digital Photography: Digital SLR | Great Shots | Easy Techniques | Cool Accessories | Creative Ideas from the Canon Blogger.”

In addition, two existing shows celebrate achieving over 1 million cumulative downloads: “Inside Out Weight Loss: Aligning Mind, Body and Spirit for Lasting Change” and “Expanded Lovemaking: Sensuality, Love and Consciousness” podcasts.

Further, the company announces adoption of the podcast advertising unit standards and audience measurement guidelines of the Association for Downloadable Media (ADM) for their free podcasts. Susan Bratton, CEO of Personal Life Media is a founder of the Association and serves as Vice Chairman. The organization facilitates the monetization of episodic consumer-downloaded content (aka podcasts and vidcasts). Now marketers can run ads in all Personal Life Media online audio shows (podcasts) with standard ad formats that are also accepted by more than 30 additional podcast networks and publishers.

Originally posted on March 16, 2009 @ 8:26 am

AdDogs goes live

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addogsAdDogs announced that it is now open for business with more than 9,000 newspapers, trade publications, magazines and web advertising opportunities available for the Advertiser to create and buy advertising. With an initial focus on 25 states, the media available through AdDogs cover an audience in excess of 180,000,000.

AdDogs is a new patent-pending, on-line service and is the first advertising technology platform designed to use the internet to make the process of finding target markets, choosing media serving those markets, ad creation and ad placement into a seamless integrated process.

AdDogs allows an advertiser to create or upload an ad, search geographically and demographically for target audiences, and choose media for placement using flexible search criteria. With the target market defined, the system either guides the advertiser through an ad building process using the experience of seasoned ad agency talent designed into AdDogs, or allows the advertiser to upload a custom advertisement, created specifically to fit a media product for placement through AdDogs. Advertisements created in AdDogs will be automatically resized by the AdDogs technology for insertion in multiple media, each time adjusting the ad to show the advertiser exactly how it will appear in the target media. All ads created and placed through AdDogs will be stored and available to the advertiser for future use.

Originally posted on March 4, 2009 @ 9:59 am