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Time Warner: Yahoo’s new desperate suitor

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yahoo.gifYahoo is pulling another desperate stunt hoping to convince Microsoft its initial $41 billion bid. According to WSJ, Jerry Yang’s empire and Time Warner have stepped up talks to provide an alternative to the looming hostile takeover.

The deal involves folding Time Warner’s AOL Internet unit into Yahoo and Time Warner will take a minority share in this combined forces. The said proposal is still in the works according to the mysterious people familiar with the situation.

However, analysts are not impressed with this renewed initiative and the majority believes that Microsoft will likely prevail in the end.

Originally posted on March 5, 2008 @ 9:04 am

AOL web properties to deploy Quigo’s AdSonar Platform

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adsonar.pngAOL announced that Quigo will deploy a private label version of the AdSonar platform across AOL’s leading digital brands including News, Money & Finance, Entertainment and several other properties.

AOL will now be able to offer its advertisers text-based, pay-for-performance advertising solutions on an individual property or across the collection of AOL’s sites. Quigo’s AdSonar-powered advertising platform will also offer full transparency and control, unlike other blind ad networks where advertisers are uncertain of the specific sites or pages where their ads will run. Other AOL properties slated to deploy the AdSonar platform include AOL Sports, AOL Mail and many more.

Originally posted on February 25, 2008 @ 10:45 am

AOL releases Xdrive Desktop Lite

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xdrive.pngAOL announced the release of Xdrive Desktop Lite, an all-new version of the Xdrive software on Adobe AIR. The Xdrive Desktop Lite product features an enhanced user interface as well as desktop integration and offers consumers the opportunity to use the Xdrive software on a Mac computer for the first time.

Designed to make it easier to upload and store digital files in one place, Xdrive Desktop Lite reduces the amount of time it takes to upload files by fully integrating the consumer’s desktop into the application. Users uploading digital files stored on a local hard drive will be able to see the contents of that drive appear within the Xdrive application, and can easily drag the files from the local drive to the Xdrive service in one simple step. The new software also offers a cleaner, more intuitive user interface, and is both PC and Mac-enabled, offering users the opportunity to easily store up to 5 GB of files from any computer on the Xdrive service for free.

The Xdrive Desktop Lite application has been built using publicly available APIs featured on dev.aol.com, which offers developers and partners the opportunity to create a series of applications fully compatible with the Xdrive storage system.

Originally posted on February 25, 2008 @ 7:30 am

Filed Under: AOL

It’s a new Home site for AOL

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aol.pngAOL has launched a new domestic hub, AOL Home, for people interested in entertaining, decorating and being domestically green. Working in partnership with Hearst Magazines Digital Media, CondeNast web sites and publications, This Old House and Real Simple, AOL Home will offer a comprehensive array of features on a monthly basis. Other content partners will be added in the coming months.

Hearst Magazines Digital Media will contribute digital content on decorating, entertaining, organization and cleaning from GoodHousekeeping.com, Redbookmag.com, CountryLiving.com and HouseBeautiful.com.

CondeNast will provide AOL Home with extensive decorating, organizing, entertaining and do-it-yourself tips from several of their sites and publications including Domino and Architectural Digest.

Real Simple Magazine offers AOL Home users home organizing, decorating and cleaning solutions to help make life easier.

This Old House will provide AOL Home with how-to guides, articles and galleries on home design and improvement and do-it-yourself home improvement tips.

AOL Home ranked in the top ten of its category with more than two million unique visitors in January 2008 according to ComScore Media Metrix.

Originally posted on February 20, 2008 @ 10:13 am

AOL, Citysearch announce content and advertising partnership

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citysearch.pngAOL and Citysearch inked a strategic partnership that will extend the reach of Citysearch’s local content and pay-for-performance advertising network, while further enhancing the local content on AOL’s network of websites. Financial details of the agreement were not disclosed.

Under the agreement, Citysearch, a leading online local guide and an operating business of IAC, will provide its local content, including editorial reviews, user reviews, merchant videos, photos and offers for distribution across AOL properties, such as AOL CityGuide, AOL Local Search and MapQuest. AOL will integrate local advertising and content from Citysearch’s broad base of local advertisers into AOL’s leading local properties, offering advertisers access to more than 57 million unique users per month.

Originally posted on February 14, 2008 @ 7:09 am