Platform-A is taking AOLâ€™s programming on tour to showcase its network of web properties and new niche sites to advertisers and agencies. The tour aims to underscore how Platform-A can leverage AOLâ€™s sites to strengthen an advertiserâ€™s brand and generate revenue. The roadshow, titled â€œThe Wider Web: Achieving Growth in a Fragmented Market,â€ previewed in Dallas on November 5, is making its national debut in New York City at the American Museum of Natural History on November 17th, and will be followed by an event in Atlanta on November 20. Other events will take place in Chicago, Los Angeles, and San Francisco in early 2009.
â€œAOL has one of the largest, most diverse and most engaged audiences on the Web, and combined with Platform-Aâ€™s industry-leading technologies, we can offer advertisers a unique combination of scale, integrated branding, and advanced targeting capabilities to enable them to deliver their branding messages in an effective, engaging and highly efficient way,â€ said Platform-A President Lynda Clarizio. “At a time when companies make sure that every penny spent on advertising counts, AOL delivers quality content and engaged consumers and Platform-A connects marketers to this audience to drive superior results.”
To date, Platform-A has fully integrated its sales forces, and developed one insertion order and other processes to streamline ad buying. In addition, Platform-A has accelerated its product development efforts with recent launches including Spot Marketplace, enabling advertisers to bid on nonreserved inventory across AOLâ€™s Web sites; PubAccess, a self-service interface enabling Web sites to place their inventory for sale in Platform-Aâ€™s third party display network; audience targeting across Platform-A; and the creation of a 300 x 600 ad unit across AOLâ€™s homepages and co-branded sites.
Each roadshow will provide advertisers and agencies with an in-depth look at AOLâ€™s programming, and the opportunities they offer to reach targeted, highly desirable audiences, leveraging Platform-Aâ€™s industry-leading tools and technologies.
Originally posted on November 2, 2008 @ 11:20 am