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It’s now 22 months of consecutive growth for AOL

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AOL websites continued to see strong growth in November, extending year-over-year growth in unique visitors to 22 consecutive months, according to the November 2008 comScore Media Metrix report.

Unique visitors to AOL’s programming content sites grew 3% year-over-year to 54 million in November. In addition, page views climbed 66% year-over-year to 3.8 billion and engagement (total minutes) grew 33% year-over-year in November, showing AOL consumers are actively engaging with the sites. Advertising revenues on AOL’s programming sites have had double-digit growth year-over-year in Q3 2008.

In addition, the recently completely redesigned AOL.com, which opened the site to third-party content, e-mail, social networks and more, grew 14% in page views, 13% in unique visitors and 29% in total minutes, year-over-year.

Originally posted on December 16, 2008 @ 10:57 am

AOL launches gaming resource for parents

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AOL announced the launch of PlaySavvy.com, a site that targets parents of children ages 5-17 and helps them decipher the world of games, both PC and console. PlaySavvy also helps parents stay aware of their kids’ entertainment choices including assisting them in making informed decisions about buying games for their children.

The PlaySavvy.com launch is a continuation of AOL’s overall programming goal to offer consumers interactive and engaging experiences with relevant sites that target people’s passion points. This year, AOL launched several targeted sites including ParentDish.com, Lemondrop.com, WalletPop.com, and Holidash.com.

“Playing video games is one of the top pastimes for children these days, almost more than watching TV. We created AOL PlaySavvy to help parents navigate through all the gaming information out there in order to decide what’s appropriate for their children,” said Libe Goad, Editor-in-Chief, AOL PlaySavvy. “In addition, PlaySavvy provides advertisers the opportunity to reach this targeted user base by creating appealing campaigns around the content.”

Originally posted on December 1, 2008 @ 1:56 pm