Comcast is about to give its products and services a huge boosts – from visual improvement, speed enhancement and more control for consumers who partake of what they offer. Â The company has just announced a new branding for their technology platforms and products called XFINITY.
According to a post on the Comcast Voices blog, XFINITY will provide their customers with more than 100+HD channels, 50 to 70 foreign-language channels, almost 20,000 Video-One-Demand choices, 50mbps to 100+mbps internet speeds and of course thousands of shows and movies online.
Once it is is officially launched, all of Comcast’s products will now be calledÂ XFINITY TV,Â XFINITY Voice andÂ XFINITY Internet. Comcast’s new branding will be rolled out in 11 markets -Â Boston, Philadelphia, Baltimore, Washington D.C., Chicago, Portland, Seattle, Hartford, Augusta, Chattanooga, parts of the Bay Area and San Francisco, plus more to come next year.
The decision to rebrand their products and services was brought about by the sudden explosion in Comcast’s service delivery since the day they have launched their VOD service sometime in 2003. Since then, the company has served 14 billion views comprising of movies, TV shows, music videos, and more. Even its Internet service has grown so fast that they can now provide up to 50mbps speed and will continue to increase some more.
And as technology continues to improve, Comcast and its XFINITY products and services will also grow and keep up with the changing demands of consumers in terms of partaking various media content. Hence, XFINITY seems to be a very appropriate branding.