The times are indeed changing fast these days, a few decades ago, most business owners would have shrugged off the idea of using the online space as a marketing means. Now, not having an online component for your business is pretty much financial hobbling. The potential that websites, social media, and online advertisements bring for your venture is just too significant to ignore. Business philosophies might be in order. [Read more…]
If you’ve been working on your business for a while, you’ve likely heard how important having a blog can be for your ultimate success. However, because this can be a very big time investment for your business, many business owners don’t feel that they can take the time to create a successful blog for themselves. But when it comes down to it, choosing to take the plunge and make blogging a part of your marketing plan can be a real boon for your business. To show you how, here are three ways blogging can help you grow your online business. [Read more…]
Podcasting has recently become a serious marketing tool for small business owners. Only a few years ago, podcasting was a seemingly dying trend. In the past five years, the number of people who are tuning into regular podcasts has tripled. A Google search for the subject will result in millions of different podcasts based on almost any topic imaginable.
With such a reach as this, podcasting has the invaluable potential for marketing. Podcasting can be used in many ways to benefit small business. Here are a few of the most useful suggestions for utilizing this booming tool. [Read more…]
Online marketing is a cornerstone of business success regardless of what industry you’re in, or even what professional position you hold. If you have a web address, you should be doing something positive with it. And if you don’t already know some tips and techniques to create a more profound customer experience, it’s time to get your learn on.
And five of these techniques in particular would include things like understanding the basics of tech selling points, being transparent online, using chat service potential, creating social discussions when applicable, and linking to related services whenever possible. [Read more…]
If you consider the company you work for to be of the ‘creative’ variety, then you’re going to have your work cut out for you in terms of trying to maintain a unique online marketing campaign, because a million other creative companies are trying to do the same thing, at the same time, largely doing the same things.
Which means that you have to be the best at your niche, and the most focused on your particular core message. With that in mind, your steps for online marketing are going to include things like creating a YouTube presence, interacting with similar but non-competing creatives, promoting value via social media. having a solid core website, and always thinking in terms of mobility. [Read more…]