Yahoo! Inc. today unveiled a new integrated brand campaign that demonstrates how Yahoo! can help people be better at whatever they’re into. Whether it’s being a better movie-goer, fashionista, grill master, or marketer, Yahoo! empowers users to connect to their interests and passions and evolve that part of their lives through Yahoo!’s breadth of information, tools, and services.
“From everyday tasks to pie-in-the-sky aspirations, this campaign is really about empowering our customers be to better at whatever is important to them,” said Cammie Dunaway, chief marketing officer at Yahoo! Inc. “It’s not about what Yahoo! does, but what you can do with Yahoo!.”
The “Be a Better …” campaign is Yahoo!’s most integrated and interactive effort to come to life across Yahoo!’s network. The campaign spotlights Yahoo! Answers and Yahoo! oneSearch, a new search service that gives consumers better search results on their mobile phone, to showcase how people can enhance their lives by using Yahoo! to access the world’s knowledge and make informed decisions from anywhere, anytime.