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Livestrong.com chooses A.D.A.M. content to support its community

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A.D.A.M., Inc. announced that Livestrong.com has licensed its health content for its new health, fitness and lifestyle web portal. Livestrong.com is an online destination designed to encourage social conversations around health, while inspiring people to change their lives by offering online tools and relevant content from both experts and the community.

Livestrong.com users will now have access to A.D.A.M.’s accredited, physician-reviewed health content to help them better understand their health and educate themselves on various health topics including information on symptoms, treatments, and diseases and conditions among 3,600 articles and over 2,000 illustrations. Mmembers will also be able to use this content to share their own experiences and find other members dealing with similar health issues and situations.

As more consumers turn to the Internet for their health information, they are faced with the twin challenges of determining if their source of information is credible and trustworthy, and how to best make use of that information. A.D.A.M.’s health content enables consumers to access medically accurate text and illustrated content to promote better understanding and informed decision making about their own health and wellness.

Originally posted on October 23, 2008 @ 9:00 am

About.com Health expands with Calorie Count Groups

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About.com Health announced the launch of Calorie Count Groups, a free online social dieting network that allows members to connect and communicate about topics of interest, and motivate each other to achieve health and weight goals.

Using Calorie Count Groups, members can also create their own public or private groups and connect with people who share similar interests, live in nearby neighborhoods or have common goals. Thus far, approximately 26,000 Calorie Count members have joinedmore than 300 Groups in categories such as Motivation and Challenges, Foods and Cooking, and Losing or Gaining Weight, among others.

Originally posted on October 14, 2008 @ 10:43 pm

HealthiNation raises $7.5 million in funding for expansion

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Digital health video network HealthiNation has raised $7.5 million in Series B funding led by Intel Capital. The new funding will support the company’s growth in programming, ad sales and operations for its core media network along with new offerings for health literacy environments such as employer health programs, hospitals, and health clinics.

Previous investor MK Capital also invested in the round. In addition, HealthiNation announced an expansion in its online video network, including partnerships with LifeScript, UCompare Healthcare, Parade Magazine, Lee Enterprises, and Guideposts Magazine.

HealthiNation’s premium quality video programs are created for consumer audiences, delivering unbiased, medically-reviewed content delivered in short entertaining episodes. HealthiNation’s experts are featured in each episode, covering a wide variety of diseases and conditions like diabetes and heart disease, along with everyday health topics like nutrition, first aid, and family health.

Originally posted on September 30, 2008 @ 1:58 pm

ValueClick launches premium health and wellness ad network

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ValueClick has launched AdRx Media, a premium health and wellness online advertising network with a potential reach of more than 20 million unique visitors per month, based on comScore data.

AdRx Media is comprised of several well-known publishers, including Britannica Health, HealthGrades, Healthy.net, Merriam-Webster Medical Dictionary, OrganizedWisdom.com, Wrong Diagnosis and more than 50 other high quality health and wellness information sites.

AdRx Media offers advertisers a convenient way to reach consumers as they go online to learn more about any health related issue, with complete transparency into the sites where their ads will appear. The extensive reach of AdRx Media provides several ways to reach any health-conscious audience via contextual placements alongside condition-specific content and other demographic, psychographic and technographic targeting capabilities.

Originally posted on September 18, 2008 @ 6:44 am

The HealthCentral Network acquires TheBody.com

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The HealthCentral Network, Inc. has acquired HIV/AIDS patient resource TheBody.com and HIV/AIDS health professional resource TheBodyPro.com. Terms of the deal were not disclosed.

With the acquisition, HealthCentral extends its position of becoming the leading online enterprise of condition-specific health and wellness information. TheBody.com and TheBodyPro.com offer unique experiences for patients and health professionals, including community support, connections with renowned HIV/AIDS doctors and crucial clinical and life management information. The acquisition adds approximately 700,000 highly targeted monthly unique visitors to The HealthCentral Network’s nearly 11 million monthly unique visitors.

TheBody.com is HealthCentral’s second acquisition in less than three months. In June, the company acquired consumer health information company MedTrackAlert, LLC, more than doubling the size of its email newsletter reach.

Originally posted on September 4, 2008 @ 10:05 pm