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IAC acquires StarNet Interactive

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Expanding its focus on the teen girl market, IAC announced that it has acquired StarNet Interactive, producers of GirlSense.com, a virtual community that offers teen girls a place to develop social networks around fashion. Financial details of the acquisition were not disclosed.

IAC maintains a product portfolio that centers on properties that enhance online communication and social networking through self-expression among tweens, including Zwinky, SmileyCentral, and Webfetti.

GirlSense offers highly customizable tools that allow girls to create their own virtual fashion boutiques. Since its inception, GirlSense primarily grew its user base through word of mouth and viral networking to 13 million registered users. The site was spun-off from Gteko in November 2006 after the company was acquired by Microsoft.

Originally posted on May 20, 2008 @ 12:57 pm

IAC and Liberty Media resolve legal dispute

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Liberty Media Corporation and IAC announced that they have resolved their legal dispute regarding IAC’s proposed restructuring.

Liberty has agreed to drop its appeal of the decision handed down by the Delaware Chancery Court on March 28, 2008 and will not oppose the proposed single-tier spin-offs of HSN, Interval International, Ticketmaster and Lending Tree, which IAC advanced earlier today by making its initial filings with the SEC.

Further details of the arrangement between IAC and Liberty are set forth in filings the companies make with the Securities and Exchange Commission.

“Now it’s really over and that’s great for both of us,” IAC Chairman and CEO Barry Diller said.

Originally posted on May 13, 2008 @ 8:57 pm

AOL, Citysearch announce content and advertising partnership

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citysearch.pngAOL and Citysearch inked a strategic partnership that will extend the reach of Citysearch’s local content and pay-for-performance advertising network, while further enhancing the local content on AOL’s network of websites. Financial details of the agreement were not disclosed.

Under the agreement, Citysearch, a leading online local guide and an operating business of IAC, will provide its local content, including editorial reviews, user reviews, merchant videos, photos and offers for distribution across AOL properties, such as AOL CityGuide, AOL Local Search and MapQuest. AOL will integrate local advertising and content from Citysearch’s broad base of local advertisers into AOL’s leading local properties, offering advertisers access to more than 57 million unique users per month.

Originally posted on February 14, 2008 @ 7:09 am

IAC/InterActiveCorp selects e-Dialog as enterprise-wide e-mail service provider

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IAC and e-Dialog, provider of advanced e-mail marketing and database technologies, announced a multi-year partnership in which e-Dialog will provide IAC with services and tools to support and coordinate e-mail marketing activities across the broad IAC network of brands.

The agreement is a result of an extensive review process involving a number of IAC’s businesses, to identify a broad-based tool-set and expert services that will support comprehensive, efficient, and segmented e-mail and database marketing. The agreement encompasses a number of IAC businesses, including LendingTree, Evite, TravelSmith, and Connected Ventures that have already engaged with e-Dialog. IAC will continue to roll-out e-Dialog’s services across the remaining brands over the course of the next few months.

Originally posted on February 9, 2008 @ 12:46 pm

IAC launches Black Web Enterprises

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IAC announced the launch of Black Web Enterprises Inc. (BWE), the company’s online destination for the Black community.

BWE will house a number of yet-to-be-announced online destinations catering to the distinct needs and interests of the estimated 50 million Black people living in the U.S., from African Americans to Blacks from Latin America and the Caribbean.

“With a phenomenal management team in place, we are on the cusp of unveiling the first initiative under the Black Web Enterprises umbrella… a site that will revolutionize the internet for the Black Community,” said Johnny C. Taylor, Jr., President & CEO of BWE. “Rather than compete with existing sites already geared toward the Black community, our goal with the initiative is to expand this market in order to bring the absolute best and most relevant web experience to Black people everywhere.”

Originally posted on February 4, 2008 @ 11:14 am