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Incorporating SEO Marketing Inside Your Podcast Content

July 14, 2023 By 901am

Even though you may not think of the contents of a podcast as being text per se, you can still utilize and incorporate search engine optimization marketing techniques inside of your production. It takes a little bit of planning, but the utilization of words in context can all coalesce together to create a natural style of promotional speech.

Some of the ways that you can mix your podcast with standard search engine optimization concepts are if you utilize SEO services, keep up with the latest engine algorithms, modify your narrative formula a bit for consistency, and bring social engagement into the picture while you’re doing your recordings. [Read more…]

Originally posted on June 6, 2018 @ 4:57 am

Filed Under: Marketing Tagged With: keep up with algorithms, marketing your podcast, podcast tips, SEO marketing, SEO tips

Online Marketing Tips For Small Business Entrepreneurs

July 14, 2023 By 901am

startup-photos

Small business entrepreneurs have their work cut out for them in today’s digitally driven market. The internet reigns over the marketing world as the most efficient tool in advertising, sales, and many other functions of business.

The days of traditional print advertising are over. Online marketing is more efficient than print advertisements in virtually every way. For small businesses, and even some mid-sized businesses, a strong digital marketing effort can mean the difference between success and failure. [Read more…]

Originally posted on June 5, 2017 @ 9:52 am

Filed Under: Marketing, Web Tagged With: create a weebsite, digital marketing, online marketing, online marketing tips, tips for small business entrepreneurs

Five Tools for Developing Your Online Marketing Strategy

July 14, 2023 By 901am

online marketing strategy

You don’t have to be an outstanding salesperson to succeed in online marketing. You just need to use available tools and work to your strengths. By doing the things you are better at and more passionate about and putting a little bit of effort in the things you see as drudgery, you can get your business moving at a pretty healthy clip. When you do that and combine your effort with the growing array of marketing tools, that healthy clip leads to a successful business.

What are some of the tools available for online marketing? [Read more…]

Originally posted on February 21, 2017 @ 8:49 am

Filed Under: Advertising, Marketing

5 Keys to High Converting Websites

July 14, 2023 By Chris G.

It doesn’t matter your industry, product, or goal – one key to being successful in modern business is having a high converting website. Unfortunately, very few businesses are ever able to develop high converting websites. This isn’t because it’s hard or challenging – it’s simply because they don’t know what to do.

Here’s How You Can Create a High Converting Site

If you’re tired of high bounce rates and missed opportunities, then you need to reevaluate your website. From design to navigation, everything should be created in such a way that conversions are the priority. Here are a few things to think about:

  1. Use Opt-In Forms

“If you want to see your visitors return, you must give them reasons to do so,” explains Green Residential, a property management company that knows about marketing. “A great way to get return visitors is to use pop-up subscription forms that urge guests to subscribe to your blog or a newsletter. Through these publications, you can offer useful information and tips that will show readers the value you can offer.”

Over the past few years, opt-in forms have become very popular. There are a number of tools you can use – from screen overlays that pop up when visitors are about to leave to simple subscription boxes in the header – and you need to find one that fits your site.

  1.   Streamline the Checkout Process

If your website is used for ecommerce purposes, then it’s imperative that the checkout process is quick and easy. If it takes a long time for a customer to complete a purchase, then chances are they’ll cancel the transaction and shop elsewhere. As a rule of thumb, ask for the minimum amount of information as possible. This will speed things up and curb frustrations.

  1.   Use Social Proof and Guarantees

Customers tend to trust other customers and peers who they feel are unbiased and reliable. This means you need to include elements of social proof on your website. Instead of just saying something like, “Our product is twice as good as the competition,” find a quote from a customer testimonial that backs this up.

In addition to social proof, guarantees also work well. The most popular ones include money-back guarantees or complimentary trial periods with free returns.

  1.   Clearly List a Value Proposition

Website visitors must be able to answer one simple question, “Why you?” In other words, why should they choose your brand over the competition? Why is your product the best choice?

The easiest way to convey your value is by putting a distinct value proposition in your header. To see what good value propositions look like, review what some of the leading brands are doing.

  1.   Perform Regular A/B Testing

How do you know if a certain aspect of your website is working? For example, how do you know if a certain headline is doing an effective job of attracting traffic? Well, unless you invest in regular A/B testing, you don’t!

Thanks to a number of powerful and cost-effective tools, A/B testing is now easier and more practical than ever. In fact, you can automate most of the process. Make sure you’re leveraging these resources to your advantage.

Let Your Conversions Do the Talking

There are very few metrics that truly convey just how successful a business is. Outside of revenue, you could argue that website conversions are one of the only true metrics of success. With that being said, make sure you’re focusing on ways to revamp your site and close more leads.

Originally posted on September 8, 2016 @ 5:56 am

Filed Under: Marketing

Three Of The Most Creative Ways To Market Your Business

July 14, 2023 By 901am

Market_Your_Business_or_Product

Even blogging for your business can get stale sometimes. You can only be creative so much on a business blog before you have to get serious. And, you don’t want to post too much, as well as not wanting to rehash old material.

Why not break up the blogging and the social media marketing a little with some other creative ways to market your business online. There are plenty of options, and these three are all fairly easy things to do that will help get your business more attention. [Read more…]

Originally posted on March 10, 2017 @ 11:47 pm

Filed Under: Marketing, Web Tagged With: create a pocast, make a video, market your business, marketing tips, take some photos

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