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Marketing Physical Equipment with a Virtual Presence

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Sometimes you have to get creative when it comes to marketing different types of items. And if you sell physical equipment, one way to approach your audience is through having a specific type of virtual presence.

To give a few examples, consider if you have a physical product like exercise equipment, and the options that you have like publishing video reviews, creating training videos, using social media to your advantage, and focusing on the fact that you understand your audience. All of those different marketing options can give you a broad range of promotional opportunities. [Read more…]

Online Marketing Tips For Small Business Entrepreneurs

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Small business entrepreneurs have their work cut out for them in today’s digitally driven market. The internet reigns over the marketing world as the most efficient tool in advertising, sales, and many other functions of business.

The days of traditional print advertising are over. Online marketing is more efficient than print advertisements in virtually every way. For small businesses, and even some mid-sized businesses, a strong digital marketing effort can mean the difference between success and failure. [Read more…]

Three Of The Most Creative Ways To Market Your Business

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Even blogging for your business can get stale sometimes. You can only be creative so much on a business blog before you have to get serious. And, you don’t want to post too much, as well as not wanting to rehash old material.

Why not break up the blogging and the social media marketing a little with some other creative ways to market your business online. There are plenty of options, and these three are all fairly easy things to do that will help get your business more attention. [Read more…]

Five Tools for Developing Your Online Marketing Strategy

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online marketing strategy

You don’t have to be an outstanding salesperson to succeed in online marketing. You just need to use available tools and work to your strengths. By doing the things you are better at and more passionate about and putting a little bit of effort in the things you see as drudgery, you can get your business moving at a pretty healthy clip. When you do that and combine your effort with the growing array of marketing tools, that healthy clip leads to a successful business.

What are some of the tools available for online marketing? [Read more…]

4 Tips to Help Your Business Prepare for Seasonal Sales

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christmas sales

Most companies experience seasonal surges and dips in revenue. For example, online retailers may enjoy higher sales during the holiday season than they experience in August. However, some businesses really focus on seasonal items, so they collect most of their revenue during a certain set of weeks during the year. Some examples of seasonal businesses include Halloween costume stores, Christmas tree farms, and even swim shops.

4 Tips to Manage Seasonal Companies

During the off-peak season, these companies may not take in much revenue. So, while some of these companies may do very well overall, they face challenges when they need to manage operating costs during slow parts of the year. Employees still need to get paid, products need to get manufactured or stocked, and other fixed expenses must get handled. Consider these tips to help your seasonal business prosper during the on-season and the off-season.

1. Understand Your Industry’s Seasonal Cycles

You can only be ready for seasonal cycles if you prepare for them. People who own successful Christmas tree farms probably don’t expect to sell a lot of trees in January. This means they plan for a drop in revenue and therefore manage operating expenses with this in mind. These low-revenue periods might be the time when seasonal companies make repairs, plan for production, or even schedule vacations.

If your company is fairly new, you should probably consider industry-wide data for other companies in your industry as it can be difficult to plot trends when you have little to no actual information about your own business. [Read more…]