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MediaFLO USA, CBS Mobile and Victoria’s Secret unveil ‘Victoria’s Secret TV’

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MediaFLO USA, a wholly owned subsidiary of Qualcomm Incorporated, in collaboration with CBS Mobile, which has a deal with Victoria’s Secret, has launched “Victoria’s Secret TV,” a new, dedicated, 24/7 channel on the FLO TV service that gives viewers an all-access pass to the 2008 Victoria’s Secret Fashion Show on their mobile phones.

On December 3, 2008 at 10:00 PM EST/PST, “Victoria’s Secret TV” will simulcast the 2008 Victoria’s Secret Fashion Show, which is airing on the CBS Television Network. Broadcast from the iconic Fontainbleau Miami Beach Resort, the show also will include appearances by Heidi Klum, Adriana Lima, Marisa Miller and Miranda Kerr, as well as a musical performance by Usher.

Originally posted on November 20, 2008 @ 11:27 pm

As if we still do not know, iPhone is now the top device worldwide

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AdMob announced that iPhone is now the #1 device worldwide, displacing Motorola RAZR, and in a regional feature focus highlighted traffic from Latin America and the Caribbean has more than doubled in the last year in the October 2008 AdMob Mobile Metrics Report. The iPhone experienced strong traffic worldwide to become the #1 device, with 37 percent of requests coming from outside of the US.

The iPhone experienced particularly explosive growth across AdMob’s network after the company launched its unique ad units for iPhone sites and applications in July 2008. There are currently more than 400 applications and sites in the AdMob’s iPhone Network. In October 2008, AdMob reached more than four million unique iPhones, approximately 30 percent of the devices in the market.*

Other highlights from the October 2008 report:

· 17 percent of iPhone requests came from Western Europe and 8 percent from Asia. Top markets worldwide include the US, UK, France, Germany, Italy, Japan, Singapore, and Switzerland.

· In the US the iPhone is the #2 device behind the Motorola RAZR and in the UK it is the #3 device, behind the Nokia N95 and Sony Ericsson K800i.

· Traffic from Latin America and the Caribbean doubled in the past 12 months to 109 million requests in October 2008. The fastest growing countries in the region include Puerto Rico, Guyana, Costa Rica, Brazil, and Mexico.

· Motorola, Nokia, and Sony Ericsson all have more than 20 percent market share in Latin America and are leaders in different markets. The Motorola RAZR is the top device in the market, followed by the iPhone.

· Worldwide requests grew 13.8 percent month over month to 5.8 billion. US requests grew 7.9 percent to 2.2 billion and UK requests grew 16.0 percent.

· Sony Ericsson passed Motorola to become the #2 handset manufacturer worldwide. Apple jumped ahead of LG and RIM to become the #5 handset manufacturer worldwide.

· The top 10 devices worldwide, in order, are the Apple iPhone, Motorola RAZR V3, Nokia N70, Motorola KRZR K1c, Motorola W385, Nokia 6300, Nokia 3110c, Nokia N73, Motorola Z6m, and RIM BlackBerry 8300.

The full October 2008 report with additional details and all previous reports are available for free download.

Originally posted on November 18, 2008 @ 11:30 pm

Glu launches Transformers G1: Awakening on mobile phones

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Glu Mobile Inc. has launched Transformers G1: Awakening, a mobile strategy game based on one of the most recognizable and hugely popular entertainment franchises, Transformers. Transformers G1: Awakening follows the highly successful 2007 mobile game Transformers and is the second title Glu has developed and published from Hasbro’s Transformers franchise.

Originally posted on November 13, 2008 @ 6:41 am

Local.com launches Local Mobile directory service for Virgin Mobile

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Local.com Corporation and Virgin Mobile USA announced the launch of Local Mobile on the Virgin Mobile USA network. Virgin Mobile USA’s more than five million customers can now leverage the power of Local Mobile directly from all 3G Virgin Mobile USA handsets.

Local Mobile is an ad-supported local mobile site that provides users with easy access to directory services and search results for local businesses, products and services via their mobile internet service.

Local.com partnered with Trilibis Mobile, a leading provider of mobile community applications and enabling technologies, to develop and deploy Local Mobile, which is listed in Virgin Mobile USA’s mobile web directory.

Local Mobile enables users to access:

  • Local business information based on simple “what” and “where” directory search
  • Business profile pages, complete with mapping
  • Driving directions
  • Click-to-call functionality
  • Listings sent to a mobile phone or device via SMS
  • Results sorted by relevance, distance or name

Originally posted on November 12, 2008 @ 5:38 pm

Platform-A to deliver two-day, billion impression ad campaign for T-Mobile

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AOL’s Platform-A in partnership with T-Mobile USA, launched an unprecedented billion-impression web advertising campaign across Platform-A today and tomorrow. The first-of-its-kind advertising buy underscores Platform-A’s ability to reach more U.S. online consumers than any other online advertising business. Platform-A includes AOL’s owned-and-operated sites, along with the thousands of sites in the Advertising.com third-party network.

Platform-A and T-Mobile collaborated to create the “T-Mobile Billion Block,” the most-expansive two-day ad buy in Platform-A history and will spotlight the T-Mobile G1 with Google, the first Android-powered mobile phone. Over a two-day period, the T-Mobile G1 will dominate a significant amount of AOL and other Platform-A inventory, and it’s estimated that approximately 81.5 million consumers will be exposed to the new phone over the campaign’s 48-hour run.

Originally posted on November 10, 2008 @ 12:46 pm