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MySpace and MTV present Presidential Dialogue with John McCain

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mccain.pngOn December 3 at 7pm ET, Sen. John McCain (R-Arizona) will be the third presidential candidate, and first Republican, to participate in the groundbreaking MySpace/MTV Presidential Dialogue series. The interactive Dialogue will take place at Southern New Hampshire University in Manchester, NH with an in-person audience of university students, and for the first time, be simultaneously broadcast live on MTV, MySpace, MTV’s ChooseOrLose.com, cross-carriers on MTV Mobile, and translated live into Spanish via ImpreMedia’s LaVibra.

Myspace.com/election2008 and www.ChooseOrLose.com is now accepting user-submitted video questions (30 seconds or less) on the issues that matter most to young voters in the upcoming elections. Submissions will be accepted through Sunday, December 2, and the video with the highest ratings and community response on Monday will be posed to Sen. McCain during the evening dialogue.

A revolutionary online polling tool, powered by Flektor, allows the online audience to instantaneously register its approval or disapproval of candidate responses throughout the event. The Flektor tool enables the series’ industry-leading pollsters, John McLaughlin and Geoffrey Garin, to custom tailor in-depth response options for the online audience, providing viewers the means to register immediate feedback on the candidate’s responses and help to shape the direction of the forum. Poll results are displayed on the screen and viewers can compare their opinions to those of the entire community through a “popular vote” function.

Originally posted on November 29, 2007 @ 4:31 pm

MTV Networks launches mobile social network ‘Con3xion’ for MTV Tr3s community

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MTV Networks is working with Intercasting Corporation, a mobile social networking company, and its award- winning platform, ANTHEM, to develop a mobile social network around MTV Tr3s. The Latino focused mobile social network, to be called Con3xion, also marks the first time Intercasting has partnered with a major entertainment company to develop a mobile social networking initiative. MTVN and Intercasting will work together in the coming months to develop and launch mobile social networking initiatives for additional MTVN properties.

MTV Tr3s is the most-widely distributed TV network dedicated to super- serving today’s bicultural Latino youth. The ANTHEM platform will enable MTV Tr3s to launch the mobile social network and offer an incredibly functional and simple user interface for users to easily view photos, send and receive messages, post comments, search profiles and more, all while on the go. MTV Tr3s plans to extend its community functionality to the web in the near future.

In addition to enabling entertainment properties to easily create social networking initiatives for the mobile platform, ANTHEM also enables wireless carriers the option to provide a bevy of web-based community and social networking sites for subscribers. It is available to social networking site providers, major brands and entertainment companies interested in developing mobile social networking communities.

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Originally posted on November 14, 2007 @ 2:51 pm

mtvU greenlights “Cause Effect” with Windows Live Messenger

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causeeffect.pngmtvU, teaming up with Microsoft Corp. through the Windows Live Messenger‘s I’m Initiative, premiered “Cause Effect,” a new multi-platform series profiling standout student activists on college campuses nationwide. Each episode spotlights two remarkable students, examining how they’ve used digital tools to effect positive, real world change, and inspired others to take action and make a difference on pressing social issues such as poverty, child protection, disease, environmental degradation and animal rights.

The new mtvU series is an extension of the Windows Live Messenger I’m Initiative, in which Microsoft Corp. donates a portion of the program’s advertising revenue to one of several cause-related organizations every time a user has a conversation using the instant messaging software. The ten organizations currently participating in the program are the American Red Cross, Boys & Girls Clubs of America, The Humane Society of the United States, National AIDS Fund, National Multiple Sclerosis Society, ninemillion.org, Sierra Club, StopGlobalWarming.org, Susan G. Komen for the Cure and UNICEF. Microsoft joining forces with mtvU and Think.MTV.com takes the i’m Initiative well beyond the instant messaging window.

Originally posted on November 8, 2007 @ 6:29 pm

Nickelodeon and Shutterfly partner for new line of character-customized digital photo products

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shutterfly.pngNickelodeon and Shutterfly, Inc. announced a licensing agreement to create and distribute a new line of personalized Shutterfly products. The new offerings will feature three of the world’s most popular animated children’s characters: SpongeBob SquarePants, Dora the Explorer and Diego from Go, Diego, Go!. Available only at Shutterfly beginning November 2007, Nickelodeon’s iconic characters will appear on the largest selection ever offered of Shutterfly licensed products including: Photo Books, Adventure Books, Greeting Cards, and Photo Cards. This partnership significantly expands
Shutterfly’s licensed product portfolio, and enables parents to create personally customized, one-of-a-kind digital photo products and gifts that combine favorite home images with their kid’s favorite Nick characters.

Originally posted on November 8, 2007 @ 10:49 am

Wapple helps MTV Europe Music Awards go mobile

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ema.pngWapple has created and is powering the mobile internet site for the MTV Europe Music Awards 2007 (EMA) in Munich this coming November 1. With most of the awards voted for by MTV viewers, the mobile site has been designed to encourage more user interaction from more countries through mobile phones.

The EMA mobile site offers fans a wide selection of news and competitions plus free EMA downloads including images, videos and the specially developed EMA mobile game. Most importantly the mobile site also gives users the chance to vote for their favourite artists. Visitors to the MTV EMA mobile internet site are able to vote in 10 different categories, instantly using their phones. And with support for 12 different languages, the easy to navigate site is designed to attract a voting audience from all over the world.

Originally posted on October 25, 2007 @ 3:49 pm