The Doritos brand is once again turning over its Super Bowl ad air time to its fans. But, this time there will be no ad. Instead, unsigned artists will be invited to share an original song that is, like Doritos, inspired by the musician’s passion and creativity based on his or her own bold or intense experiences. Fan votes will ultimately determine which individual singer or band wins the once in a lifetime chance to have their original music performance aired during the Super Bowl advertising time traditionally reserved for Doritos commercials.
In addition to having their “big break” on one of the world’s most-watched stages, the winner will also receive a recording deal.
Beginning October 25, 2007, unsigned artists are invited to post a video of themselves performing their own original song, as well as an audio file of the same song to enter the contest.
In December, 10 semi-finalists will be selected by a panel of judges, revealed online and consumers will vote to determine which three performers make it to the final round. Fans will then again vote online among the three finalists, to determine which music act will take the coveted stage during the Super Bowl XLII broadcast on FOX on Feb. 3, 2008 and win a record deal. The three finalists will each be awarded $10,000 and a trip to Phoenix to attend the Doritos Super Bowl party.
In addition to engaging in the fan-driven community at
snackstrongproductions.com, Doritos and music lovers alike can learn all about the rising stars competing for the Super Bowl stage through program partner MySpace. Fans can also visit MySpace’s new Super Bowl ad profile page, which was created in associations with FOX Sports and allows users to view all the ads from the Super Bowl XLII broadcast, including the Doritos “Crash the Super Bowl ” winner.
Originally posted on October 11, 2007 @ 7:39 am