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eHealthforum.com glams up its online ad strategy

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ehealth.pngIn an exclusive partnership arrangement, Glam Media will represent premium ad inventory for EHEALTHforum’s categories for women’s health and pregnancy. As well as increasing traffic, the co-branded deal will bring EHEALTHforum volumes of extra information from Glam Media’s network of over 500 lifestyle websites, blogs and online magazines. Glam Media will also leverage EHEALTHforum’s medical related online content inventory for advertisers and on the Glam.com Wellness channel.

EHEALTHforum has over 1.25 million unique users per month, over 70 percent of which are women. Glam Media is the category leader for women in the United States and in the U.K*, with more than four and a half million unique visitors in the U.K. recorded in February 2008. Glam Media’s distributed media network model has a reach of 64 million unique monthly visitors globally.

Originally posted on April 29, 2008 @ 12:02 pm

Wet Seal launches new online fashion community

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wetseal.pngWet Seal, a leading specialty retailer to young women, has launched a new fashion community. The fashion community offers customers an enhanced shopping experience through a social networking platform using the latest Web 2.0 technology.

Customers can also create original Wet Seal styles by building outfits using the entire online assortment. Key features of the fashion community include the ability to build, tag, share and purchase outfits through a personalized boutique, build a fashion network by chatting with other stylists in the message center, and rate and purchase other stylists’ outfits in “The Runway.”

Originally posted on April 28, 2008 @ 10:54 am

GamerDNA acquires 360voice.com

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gamerdna.pngGamerDNA has completed the acquisition of It Can Talk Inc., owner of the popular Xbox community website 360voice.com.

The Xbox 360 is a popular videogame console with an installed base of over 18 million units, and the 360voice.com website is a community that serves this audience. 360voice.com had the unique advantage of being an early member of the Microsoft XCDP (Xbox Community Developers Program), which enabled it to create software that “autoblogs” about an Xbox owner’s gameplay, and allows players to challenge each other in competitions for real prizes.

The founders of It Can Talk Inc. will relocate to Cambridge, Massachusetts, where they’ll continue as part of the GamerDNA team. Trapper Markelz, CEO of It Can Talk, will become the VP of Products for GamerDNA.

It Can Talk is the second acquisition made by GamerDNA. In November 2006, the company acquired Uberguilds, a network of popular MMORPG community websites.

Originally posted on April 28, 2008 @ 5:12 pm

New dating site for intelligent people only launches

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A new dating site exclusively for intelligent people has just launched. IntelligentPeople.com is an online dating and networking community which requires that its members pass an IQ test in order to join.

IntelligentPeople.com is intended for people with an IQ in the top 15% of the population. In comparison, you need an IQ in the top 2% of the population to become a member of Mensa. People with an IQ in the top 15%, are said to be “highly intelligent”. Most often, highly intelligent people communicate and interact best with other intelligent people. IntelligentPeople.com was created on the basis of that fact, with the purpose of giving intelligent people an opportunity to meet and form relationships, regardless of location, education and social status.

To become a member of IntelligentPeople.com, applicants need to pass the IQ test required for admission. The IQ test consists only of black and white images and is designed to be culture fair, meaning it will test intelligence while minimizing cultural or educational biases.

(Editor’s note: I wonder if this dating site for intelligent people is an intelligent idea at all)

Originally posted on April 24, 2008 @ 10:59 am

PaltalkScene version 9.4 released, offers new features including PC-to-phone calling

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Paltalk announced the launch of the newest version of its video chat platform, PaltalkScene. PaltalkScene v9.4 expands the many ways in which Paltalk users are able to connect with each other through voice and video chat including new PC-to-phone calling options, allowing users to make calls directly from their Pal list to any of their Paltalk buddies or offline friends.

In addition to PC-to-phone calling, PaltalkScene 9.4 will also offer many other features designed to enhance user-experience and engage community members more intimately as they chat and view video content produced for the Paltalk platform. Features include FindMe, which enables users to display what rooms they are currently participating in, and pet emoticons to enhance their one-to-one and community chat experiences. These features, along with the company’s Super IM capability, which allows free videoconferencing calls for up to 10 people at a time, as well as its recent partnership with Vumber to offer virtual phone numbers, separate Paltalk from other voice and video chat providers by providing the most robust offering to users who want flexibility in how they communicate with friends around the world.

Originally posted on April 12, 2008 @ 3:58 pm