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Mochila collaborates with Getty Images, Zuma Press, Jupiter Media,

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MochilaMochila, internet content syndication marketplace, collaborates with three major photo agencies Getty Images, Zuma Press and Jupiter Media.

The collaboration expands Mochila’s content resource network composed of buyers and sellers of video, photos and text. Currently, Mochila’s network has over 1,000 international media companies such as Associated Press, New York Magazine, and The Financial Times.

“Whether you’re a blogger, who got started yesterday or someone in the business for five years and running a site with a million uniques (visitors), Mochila is a one-stop shop for content,” Keith McAllister, CEO of Mochila, said. “It’s the world’s best content for free.”

With Getty Images, Zuma and Jupiter on board, Mochila continues to build up a network where new and traditional media meet to provide the growing needs of the internet community.

Originally posted on June 28, 2007 @ 5:03 am

Netvibes Universe inks partnership worldwide

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netvibes.jpgNetvibes, the pioneer of the personalized homepage, today announced partnerships to publish hundreds of official content Universes for major media and e-commerce companies, celebrities and non-profits, dramatically changing the landscape of personalized media online.

A Universe brings together and delivers on a single Netvibes page all of a brand’s rich online media, including RSS feeds, websites, podcasts, videos, blogs, photos, stores and widgets, which can be remixed according to each user’s personal preferences and interests.

In April, Netvibes launched Netvibes Universe with an initial list of over 100 pilot content Universes that included major media companies, non-profits (Harvard) and celebrities (50 Cent, Moby) across the United States. Today’s announcement will expand that number to over 500 partners around the world, spanning Canada, China, France, Germany, Italy, Japan, Netherlands, Spain and the United Kingdom.

“This is concrete proof that the future of all media lies in deep personalization. No other Internet company can claim as many officially branded content partnerships in this many countries and languages,” said Tariq Krim, CEO and founder of Netvibes. “What does this mean for audiences? Your favorite content, your way.”

Originally posted on June 21, 2007 @ 3:57 pm

How Podcasting Can Improve Your Blog’s Reach

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You’ve probably heard, at some point, that blogging has created massive opportunities for creative individuals. It offered an avenue for stating your opinions, and share your voice with others via digital means.

But once a blog was in place, the next level of challenge settled into your creative concerns: How do you reach more people? Because everyone is vying for limited attention, your blog has to be exceptional in all regards.

One way to convince those millions of potential readers on the web that your perspective is worthy of their time is to add a podcasting element to the mix. The podcast format allows people to listen (instead of just read) your blog … and a number of other opportunities become apparent once you’ve done a bit of research.

Make Sure You Understand Both Platforms First

Before you jump too far into podcasting, though, make sure you understand the basic frameworks of both blogging and podcasting. When you decided to create a blog, what general format did you use? WordPress, maybe, or Joomla? Or did you build your site totally from scratch?

Whatever your method, you should be sure that you understand that format fully so you’re not missing any opportunities for advancing your goals. The same goes for podcasting.

Do you intend to stream it somewhere? Are there any potential music copyright issues to be aware of? Address those questions first. [Read more…]

Originally posted on October 11, 2016 @ 1:29 am

Online Marketing For Creative Companies: How To Stand Out

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If you consider the company you work for to be of the ‘creative’ variety, then you’re going to have your work cut out for you in terms of trying to maintain a unique online marketing campaign, because a million other creative companies are trying to do the same thing, at the same time, largely doing the same things.

Which means that you have to be the best at your niche, and the most focused on your particular core message. With that in mind, your steps for online marketing are going to include things like creating a YouTube presence, interacting with similar but non-competing creatives, promoting value via social media. having a solid core website, and always thinking in terms of mobility. [Read more…]

Originally posted on May 17, 2016 @ 3:58 am

4 Terms Tech Writers Have to Stop Misusing

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I get that you’re a tech writer and not a computer scientist. Mistakes are going to be made. If you fully understood all the things you wrote about, you probably wouldn’t be a writer. If you happen to be a computer scientist with a blog on the side, you likely use too much jargon that many of your readers understand incorrectly.

Whether the misunderstanding is on your part, or the part of your readers, there is a lot of confusion surrounding terms that are tossed about as if the accurate meanings were common knowledge. This generates a lot of unnecessary confusion. Therefore, when you write about something like the great encryption battle, the article may do more harm than good if your audience is confused about what encryption is. [Read more…]

Originally posted on May 24, 2016 @ 4:43 am