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QVC.com has expanded its popular online community into a full social network platform powered by LiveWorld.
QVC’s expanded social network is based on LiveWorld’s latest Community Center platform including LiveWorld’s moderation tools and data warehouse reporting. QVC is utilizing LiveWorld’s API & Portlets technology to directly integrate community content throughout the main QVC site.
Originally posted on January 15, 2008 @ 10:27 am
The PR firm of retail store Sears is having a really tough time these days defending its image against the tirades of consumers and privacy groups over its two separate online policies.
According to The Chicago Sun Times, privacy advocates are accusing Sears of adding spyware on the computers of some customers so it can track the online activities of those users for market research purposes. But Sears is quick to refute these allegations, saying that those consumers gave their consent and the terms were clearly explained to them. Moreover, the information gathered from customers is not shared to other parties.
Another major setback is reminiscent of Facebook’s Beacon. Apparently, Sears has displayed publicly some confidential information in one of its website, ManageMyHome.com. Exposing data such as purchase history is like opening your door to muggers. A lawsuit is already filed by a customer for this very insensitive act.
Although Sears defended that this purchase history function is very helpful to the customers, it decided to temporarily shut down this service until a validation process is implemented.
Originally posted on January 9, 2008 @ 9:56 am
Shopit.com, the social shopping community on the web, is spending $10,000.00 on two of the crappiest gifts received this holiday season.
Members simply add their crappy gifts to their Shopit stores in one of two categories; Ugliest Apparel Item, and Most Useless Item. The Shopit community will then vote on which item they think is the crappiest and the winner of each category will receive $5,000.
Contestants’ gifts will appear everywhere their Shopit store appears, including Shopit’s Flash Store Widgets. Members can also have friends vote for their gifts through their Facebook profiles by adding the Shopit Facebook Application.
The portability of Shopit’s stores allows for maximum visibility of a store’s items, a useful feature for members competing for the most votes from their peers in the Crappy Gift Contest. Anyone is welcome to participate by adding a gift or voting. They simply join the free Shopit community and begin adding items, the crappier the better. Contest ends January 31.
Originally posted on January 8, 2008 @ 11:02 am
When it comes to holiday shopping, forget Black Friday and Cyber Monday. It’s all about December 6.
According to the latest research of comScore, December 6 recorded $803 million in online sales, up 28 percent versus year ago. To date, this is the heaviest online spending day in the history.
Since November 1 until December 7, more than $18 billion has been spent online or equivalent to 18% growth compared to the same period last year.
“December got off to a strong start, as we saw spending growth accelerate to 20 percent for the week and the first ever $800 million online spending day on record,†said comScore Chairman Gian Fulgoni. “It was a terrific kick-start to December, but we expect the upcoming week to be the heaviest online spending week of the holiday season as the procrastinators and late-season deal-seekers come out in earnest.â€
As expected, gaming consoles and accessories ruled the online shopping fever with Nintendo Wii reaching more than 30 million searches in the U.S. alone.
An interesting insight here is that there are more searches for PlayStation 2 compared to PlayStation 3, a sign of the bargain-hunting nature of many consumers.
Originally posted on December 9, 2007 @ 7:56 pm
As expected, most moms worry about cost and safety as part of their holiday shopping plans. I guess that’s the reason many people say mothers know best.
According to Nielsen Online, 20 percent of online discussions among parents about their kids’ holiday wish lists focus on cost. They are so very concerned about budget and how to avoid excessive spending on gifts.
Because there were many product recalls this year, moms can’t help but be very anxious about safety. Ten percent of discussions mentioned toy recalls, pushing many readers to seek out domestic products to “play it safe.”
How can they avoid overspending? Nielsen Online director of research methodology Kate Niederhoffer said, “Heading to the stores with a plan to buy specific products appears to be their solution to prevent excess shopping and impulse purchases.
As bonus info, Nielsen Online shares the leading retailers as of the week ending November 25th.
Originally posted on December 5, 2007 @ 1:13 pm