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Wazoo Sports to broadcast Army Bowl

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If you can’t have enough of football, here’s another one for you. Wazoo Sports, a high school sports broadcast network, will air online the 33rd Annual Army High School Football Bowl live from McAdams Field in Fort Knox, KY. The Fort Knox Eagles will host the Fort Campbell Falcons Friday, October 3, 2008 at 8:00PM ET.

Wazoo Sports will kick off pregame coverage at 7:45PM ET. Pregame will feature special messages from players whose families are deployed around the world.

Wazoo Sports aired 120 basketball games during the 2007–2008 basketball seasons and will broadcast approximately 50 high school football games during the 2008 Football season. Wazoo Sports also provides unlimited ON DEMAND viewing of all their content.

Originally posted on September 29, 2008 @ 1:43 pm

VideoEgg unveils measurable and feature rich online advertising model in UK

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VideoEgg, Inc. has introduced AdFrames, a performance-based ad offering designed specifically for brand advertisers. This innovative, feature rich model provides a more measurable way for advertisers to create high value engagement in social spaces, video and gaming environments.

AdFrames offers the brand advertiser measurable approach to advertising with a pricing model based on cost per engagement (CPE). This unique method delivers accountability, unmatched insight into ad effectiveness, and guarantees ad spend success. Ads are served free of charge, and advertisers only pay when a consumer engages with their brand content, providing a risk free means to distributing highly targeted rich media content.

“Around half of the U.K. population is now using social networks, generating 170 billion page views in 2008 alone. Yet, despite this phenomenal usage, social media has proved notoriously difficult to monetise,” said Dan Cryan, Senior Analyst at Screen Digest. “VideoEgg has created a solution that can potentially address the issues surrounding advertising and social media. The key here will be turning passive advertising into a creative-driven interactive experience that can mutually benefit advertisers and web site owners in highly interactive online environments.”

Originally posted on September 29, 2008 @ 3:40 pm

Dailymotion launches Dailymotion Canada

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Video sharing site Dailymotion announced the launch of its Canadian site to further extend its reach in a key North American market. The expansion also brings the number of international editorialized homepages to sixteen.

As with Dailymotion’s other localized sites, the Canadian homepage will be programmed by dedicated creative managers in order to specifically promote the content that is most relevant to local viewers. Additionally, the site will include a series of new features that will help users find what they are looking while also enabling them to connect and interact with Dailymotion’s international community.

Originally posted on September 24, 2008 @ 2:19 pm

Amy Poehler and friends to launch online show aimed at “Smart Girls” and their parents

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Digital media company On Networks (ON) is launching an original series aimed at young girls called Smart Girls at the Party. The show is created by and stars actor/writer Amy Poehler, and friends Meredith Walker, former senior producer for Nickelodeon’s Nick News, head of talent for Saturday Night Live, and Amy Miles, recording artist and performer, host of PBS children’s show LOMAX: Hound of Music. Smart Girls celebrates young girls who are changing the world by being themselves.

The show aims to help girls find confidence in their own aspirations and talents. In each episode, Amy Poehler interviews a girl with a unique talent, community interest or point of view. The conversation ranges from the serious to the hilarious. Girls offer witty truths and show that you don’t have to be famous to be interesting or to make a difference in the world.

On Networks plans to launch the first season of Smart Girls in October. All episodes will be available to watch or download exclusively through ON’s AllScreen™ syndication partners, including iTunes, Adobe Media Player, and a set of targeted Website, digital TV and mobile partners.

Originally posted on September 18, 2008 @ 11:10 pm

YouTube gets 5 billion online views from US alone

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comScore released its July 2008 data from the comScore Video Metrix service, reporting that Americans viewed more than 11.4 billion videos for a total duration of 558 million hours during the month.

In July, Google Sites once again ranked as the top US video property with more than 5 billion videos viewed (representing a 44 percent share of the online video market), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 446 million videos (3.9 percent), followed by Microsoft Sites with 282 million (2.5 percent) and Yahoo! Sites with 269 million (2.4 percent). Hulu, the supposedly YouTube killer, ranked eighth with 119 million videos, representing 1 percent of all videos viewed.

More than 142 million U.S. Internet users watched an average of 80 videos per viewer in July. Google Sites also attracted the most viewers (92.1 million), who watched an average of 55 videos per person. Fox Interactive attracted the second most viewers (54.9 million), followed by Yahoo! Sites (37.6 million) and Microsoft Sites (32.6 million).

Originally posted on September 10, 2008 @ 12:41 pm