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NowLive user broadcast service adds widget

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nowlive.jpgNowLive, a relatively new online service which combines social networking and user-generated broadcasting, announced a new widget today for making it easier to get a talk show noticed by the online masses. This widget can be plugged into a variety of Web sites.

The NowLive Talk Show widget lets anyone with a social networking profile on sites such as MySpace or blog sites like LiveJournal, Blogger and TypePad embed their own live talk show directly into their personal profile. NowLive in general works by letting one dial a local phone number to create voice streams for his or her new talk show. Talk show hosts can interact with listeners through a variety of tools and the shows are later made available as downloadable podcasts.

“Bloggers, podcasters and anyone who wants to be heard can be on the air in less than 60 seconds,” said NowLive Co-founder & CEO Kevin Bromber. “But unlike traditional radio, a social broadcast lets the audience actively participate in the show from their computers and cell phones.”

Originally posted on July 23, 2007 @ 3:36 pm

American Express plans live audio web access of its investor conference call

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americanexpress.jpgAmerican Express Company said that it plans to host a live audio webcast of its investor conference call on Monday, July 23, 2007, at 5:00 pm (ET) to discuss second quarter 2007 financial results, operating performance and other topics that may be raised during the discussion. The company’s financial results are scheduled to be announced shortly after the market closes.

Live audio of the investor conference call will be accessible to the general public on the American Express web site.

Originally posted on July 17, 2007 @ 11:03 am

DishyMix reveals personal side of media, internet and advertising titans

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personallifemedia_isobar.jpgPersonal Life Media, publisher of lifestyle content in the form of 16 weekly audio programs, podcasts and blogs for people on the leading edge of culture, introduces DishyMix: Juicy Interviews with Famous Internet and Media People, hosted by Susan Bratton who dishes with the influencers of the Internet and media world. As part of the move to Personal Life Media, DishyMix also receives sponsorship from Isobar US, the world’s largest dgital marketing network servicing clients in 40 countries worldwide and Blue Lithium, a leading data-driven direct marketing company.

“On DishyMix, I dialog with the most multifarious personalities in the business to give listeners an insight into what drives these VIPs from a personal perspecive,” Susan Bratton, CEO of Personal Life Media and DishMix Host, said. “My first podcast, launched on Webmasterradio.fm in 2005, germinated my enthusiasm for this medium. The intimacy of podcasting lends itself to revealing the unique qualities that personify these superstars in our industry and after launching my own podcast network, it was natural move to bring the show over to Personal Life Media.” [Read more…]

Originally posted on July 17, 2007 @ 7:19 am

Podbridge serves ad insertion capabilities for Personal Life Media

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podbridge_personallife.jpgPodbridge, Inc., provider of analytics and ad insertion services for downloadable video and audio content, today announced that it has partnered with Personal Life Media, Inc. to provide audience measurement and ad insertion services for its portfolio of weekly personal growth shows. Podbridge’s sophisticated ad insertion technology delivers the unique ability to insert ads seamlessly in the middle of video or audio content, also known as a mid-roll position, in addition to the standard industry offerings of pre- and post-roll. These ads are dynamically inserted so they can be easily changed based on campaign parameters. Publishers determine ad insertion locations, can vary ad lengths and bundle multiple ads together to offer integrated ad packages that are most valuable to marketers. In addition, the feature of fade–ins and fade-outs of ads within the show content enable a smoother, more professional consumer experience.

“Podbridge deftly supports dynamically-served ‘Surround Sessions’ that include combinations of pre-, mid- and post-roll ads for shows downloaded from my site, within iTunes and across our syndicated podcast network,” Susan Bratton, founder and CEO, Personal Life Media said. “To attract advertisers, downloadable content providers must have the ability to create these kinds of innovative and professional advertising packages.”

Personal Life Media, Inc. is a multimedia lifestyle brand providing entertaining and authentic personal content to socially conscious adults, and is the first podcast and blog advertising network for advertisers to reach the “cultural creatives” market segment. Expert hosts deliver talk shows, reality-audio programming, interviews, advanced techniques and guided exercises in blogs, web audio and podcasting formats about personal growth and transformation.

Originally posted on July 16, 2007 @ 10:25 am

Association for Downloadable Media formed

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adm.jpgIndustry leaders from the podcasting community announced the formation of the Association for Downloadable Media (ADM). The goal is to develop standardization of audience measurement and advertising for downloadable media. The ADM will focus primarily on the world of podcasting, downloadable media and portable content monetized by advertising and sponsorship. The ADM will create a landscape that facilitates the commercialization of this growing audience.

The purview of the ADM includes revenue generation from advertising and sponsorships of podcasts, vodcasts, and other audio/video digital content distributed via RSS, ATOM, peer-to-peer, mobile devices, downloads from web sites and other platforms to come.

The organization has been formed to focus specifically on any content downloaded by consumers, and will work in collaboration with related industry organizations, publishers, and agencies such as the Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (AAAA).

The ADM will support the needs of publishers, producers, advertisers, agencies, vendors, research/measurement companies, as well as hardware and software manufacturers who are involved with the production or distribution of downloadable media. Monetization of podcasts is a growing opportunity for these parties, and the ADM supports the momentum of this channel through the collective mindshare of its members.

There has been a need for industry standards in the podosphere, and the ADM will help accelerate its growth into a commercially viable medium. Podcast advertising is a burgeoning medium for marketers. Spending on podcasting advertising will quintuple over the next five years, from an $80 million market in 2006 to $400 million in 2011 according to eMarketer, Inc. Apple Inc. has sold more than 100 million iPods, more than 350,000 iPhones have been reported sold in its first weekend of availability and more than 300 million copies of iTunes have been installed. According to an Arbitron/Edison Internet and Multimedia 2007 study, the number of people in the U.S. who have listened to a podcast has grown to 13% in 2007.

The ADM will comprise an interim board of representatives from the following companies who met initially to establish the organization: Apple Inc., BlogTalkRadio, Kiptronic, LibSyn, IndieFeed, NPR, Nielsen/NetRatings, Personal Life Media, Inc., Podbridge, PodTech, PodShow, Podtrac, Porter Novelli, Rev3, and Vogele Law.

Five initial committees will be formed immediately to address: advertising standards, measurement, outreach/education, terminology and membership. Membership application is now open on the ADM website. Nominations for the executive seats, advisory board and committee chairs will take place this summer.

Originally posted on July 16, 2007 @ 12:08 am