Andrew Michael Baron, Rocketboom’s founder and video publisher, announced in his blog this new sponsorship model, along with his personal account of the company’s rocky history detailing the site’s financial struggles and successes.
With the new sponsorship model, advertisers basically get (1) a 7-seconder post roll sponsorship gratitude with its company logo and byline, (2) company name and link that travels as metadata to most platforms, (3) sponsor blog page with text, graphics, audio & video, and (4) quicktime chapter marker that allows viewers to easily access sponsor message from chapter drop-down box. All these on top of a high-value audience that Rocketboom has accumulated through the years, as well as archived pages that can easily be searched. Cost per episode is at $3000 until Sept. 1 when it raises up to $5000. Startups get discounts.
“I’m extremely proud to kick off this Monday with YouTube as our first sponsor,” Baron said in his blog. “Regarding the broad topic of video online, in my personal opinion, there is not a single other group in the world that has done more to democratize the moving image.”
With YouTube as its first major sponsor, Rocketboom does not only get in front of a wide online video market, its videos can now also be easily syndicated, shared, embedded, and commented and subscribed to, through Youtube’s web browser. Apparently, Rocketboom does not have a YouTube account prior to this sponsorship deal.