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Truveo updates iPhone Video Search Application

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Truveo has released a second generation version of its video search application for the iPhone, with new features and additional videos. Through the Truveo Mobile Video Search for iPhone app, users can now access more than 145 million videos1, making it the most comprehensive video search offering on the iPhone. In addition, a special “What’s Hot” section features popular videos from across the web.

The latest features added to Truveo’s iPhone application include:

• Intelligent Query Completion, which assists users by suggesting key words or even television shows. For example, if a user enters “stock” into their Truveo application on their iPhone, the query completion engine will not only suggest Truveo’s “stock footage” category, but will also suggest shows related to investing.

• The ability to easily discover related video content.

• Improved sharing.

• Advanced sorting.

• The ability to search for videos by length.

Truveo first launched its free video search app for the iPhone in July 2008, and to date, users of Truveo’s iPhone application have viewed 3 million videos. The company expects usage to continue growing as it adds features to its iPhone application.

The updated Truveo video search app is available now for free to users worldwide from Apple’s App Store on iPhone and iPod touch.

Originally posted on January 20, 2009 @ 9:48 am

Blinkx introduces Un-roll Unit

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Video search engine Blinkx has introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, and enables users to engage with a brand continuously throughout a video.

Un-roll was developed in-house by Blinkx in response to the industry’s need for an alternative format to traditional pre- and post-roll advertisements. Available through Blinkx AdHoc, the contextual advertising platform for online video, the Un-roll integrates a brand with relevant, professionally-produced programming on the web and serves up multiple touch-points, including contextual overlay ads and logos, throughout the viewing experience. This ability to weave a brand into online television is extremely powerful, not only in terms of enhancing viewer experience, but also in generating higher rates of engagement.

The Un-Roll works like this:

• The unit begins with a branded curtain that draws back to reveal the video and a branded blinkx video player when the video has fully buffered.

• As the video plays, touch-points such as overlay ads and logos appear at contextually relevant moments within the video

• The video ends with a clear call-to-action and the viewer has the option to continue the experience on the brand’s web site.

Originally posted on December 29, 2008 @ 11:30 am