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3 Ways To Make Yourself More Marketable

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In today’s cutthroat business world, you have to do anything you can to make yourself stand out from the crowd in order to get the job or position you want. However, there are times where even though you may seem like the ideal candidate for that job you’re applying for, you still won’t get it. And while this may have nothing to do with who you are, it may have a lot to do with how you’ve marketed yourself and how marketable you appear to employers. To help you reach the career aspirations you’ve been dreaming of, here are three tips for making yourself more marketable to employers.

Get Yourself More Education

Even if the position you’re applying for says that only a bachelor’s degree is required, those who have even more relevant education may have an easier time getting their foot in the door than those with just the minimum education requirements. In fact, according to CollegeAtlas.org, people who have college degrees have higher earning potential, more job opportunities, better benefits, and more job satisfaction than those who have less education. [Read more…]

Three Things You Are Taking For Granted In Online Marketing

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No matter what type of business you have, whether it’s big or small, you should be online and you should be utilizing all of the online marketing advantages that are there for you. The internet has opened up a host of outlets for businesses and for entrepreneurs to let people know about them, their products, and their services.

Like all things in technology, outlets change. One form of online outreach may become more popular as another goes to the wayside. As you read this you’ll find that you’ve likely heard a lot about using the first two as marketing materials, but the third one seems to be less used these days.

Keep reading to find out how can can use these three things to help market your business, and why it is you might be taking them for granted. Online marketing isn’t the same as buying an ad in the local paper. You need to do your footwork, not just pay someone to create and print your info. [Read more…]

Can Social Media Posts Be Used as Legal Evidence?

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Millions of people are now communicating via the internet today and many are freely expressing their sentiments over a lot of issues whether they’re personal or related to the issues of society.

Sometimes, there are even internet users who go to the point of bashing others and making accusations not minding that what they write online is read by a lot of people and can spread rapidly on the web. What’s worse is they are not aware that they can be held liable for what they post online.

Facebook usage

As communication and social networking have gone digital these days, the legal professionals and law enforcement agencies have also taken into consideration the use of digital files as evidences. In 2013, law enforcers in the U.S. were able to track and solve numerous crimes using social media. [Read more…]

Top Brands Utilizing Instagram

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Instagram photos are everywhere today. They’re posted on Facebook, Twitter and Pinterest among others attracting lots of attention from social media users owing to their unique designs. Surely, you’ve seen them with borders, in collages and sometimes with text thanks to the filters and editing tools in the app.

Since its launch more than three years ago, Instagram has gained more than 100 million active monthly users. And apart from the private individuals using the app these days, brands have also recognized this popular networking site’s importance. In fact, 67 percent of top brands are now using Instagram to reach their target market on a global basis.

Owing to its global reach, businesses admit that this famous photo sharing site is worth using in an effort to raise awareness of their brand. The great news is that in addition to images, users can now post videos and send direct messages similar to Twitter’s functionality. These messages can then be shared with individuals and even groups with up to 15 members. [Read more…]

How to Use Social Media to Market Your Small Business

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If you’re new to the realm of social media marketing, you know what an overwhelming undertaking it can be. If you look up “social networking websites” on Wikipedia, there are currently 200 listed. And once you wade through that ocean of options and decide where to direct your efforts, the fun doesn’t stop there. Read on for some tips on how to maximize your small business social media marketing efforts. [Read more…]