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Online surfing now a routine activity in UK

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Gone are the days when Internet is the hub of techno-geeks and introverted young men. According to Nielsen NetRatings, net surfing in UK is now a mainstream activity across gender and age.

At this time, Internet usage is evenly divided between men and women – 48.4 percent female and 51.5 percent male. Moreover, men aged 50 and over are the largest male group online.

What’s more interesting is that women age 18-34 years old are the single most prevalent demographic group, accounting for 18% of all active online Britons.

“The Internet is no longer dominated by young male adults. Times have changed considerably and many will be very surprised to see that women aged 18-34 are now the most prevalent group online and that a quarter of the online population is at least 50 years of age. Companies who understand this composition when providing services or content through the web or simply advertising online will maximize their chances of success in the Internet of the future,” says Nielsen//NetRatings European Internet Analyst, Alex Burmaster.

Mature online markets like US and Europe attribute this seismic shift to high Internet access. Conversely, countries with limited Internet access are still dominated by young male adults.

Originally posted on May 19, 2007 @ 6:54 am

HBO taps Internet for its new comedy series

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conchords.jpg Premium cable television network HBO has taken advantage of Internet, for the first time, to promote its new comedy series called “Flight of the Conchords”. The company forged partnership with Time Warner subsidiary, Deep Focus, for this experimental online marketing campaign.

Realizing the power of Internet as a powerful buzz marketing tool, HBO will allow users to share the pilot episode across different social networking sites, blogs, and video-sharing sites.

Tagged as the new comedy series that makes love to your ears, The Flight of the Conchords is New Zealand’s fourth most popular folk-parody duo. In this new 12-part series, the story focuses on the duo’s adventure to be famous in New York City.

Originally posted on May 17, 2007 @ 10:05 am

Warner Music sues Imeem

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wmg2.jpgWarner Music Group is not happy with Imeem that it has announced that theu have filed a lawsuit against Imeem, a social networking site based on music.

This lawsuit is related to accusations of copyright violations of their artists including Madonna, Red Hot Chili Peppers and Green Day. Warner claimed that Imeem used their copyright media in building a user of 16 million. Imeem allows the users to create profiles on the web and they can upload their mp3 files which are shared with their friends.

Warner said in a statement: “Imeem is no innocent infringer. It invites Imeem’s millions of users to flock to its website to copy, adapt, distribute and perform unlicensed sound recordings and music videos.”

Imeem claims that they alert the members not to upload any copyrighted media on the service.

Originally posted on May 16, 2007 @ 7:14 am

Cisco developing social networking tools

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cisco.jpgCisco Systems announced that they are developing tools that would allow their customrs create social networking sites. This is an obvious move for Cisco given its recent acquisition of Utah Street Networks.
They also own Five Across which provides software for social networks.

Cisco’s Chief Development Officer Charlie Giancarlo, speaking at the Reuters Global Technology, Media and Telecoms Summit in New York, made the announcement.

“There are a set of capabilities we’re working on we believe will help enable social networking and help information find people rather than people find information. That’s something we’re pursuing very aggressively,” Giancarlo said.

Originally posted on May 15, 2007 @ 9:54 pm

Crack down against sex offenders from Myspace

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myspace2.jpgIn light of about 100 criminal incidents (sexual in nature) involving Myspace users, 8 attorneys general requested the popular social networking Web site to turn over the names of registered sex offenders using their site.

Led by North Carolina Attorney General Roy Cooper, other states include Connecticut, Georgia, Idaho, Mississippi, New Hampshire, Ohio and Pennsylvania.

Last December, Myspace has partnered with Sentinel Tech Holding Corp. to identify and remove sex offenders in US from the site.

“MySpace can certainly take its own action to remove those sex offender profiles from their site. They say they are doing that but we want to know … exactly what steps they are taking,” said Cooper.

Originally posted on May 15, 2007 @ 8:38 am