Along with delivering pizzas to subway stations, the chain’s campaign includes an AR game, a co-branded TV spot and in-movie integrations.

Originally posted on June 21, 2023 @ 8:40 am

Placing animated cookie spokesperson Chip on different digital platforms and planning a themed yacht party are two of the ways the brand is staying fresh.

Originally posted on June 20, 2023 @ 8:40 am

The quarterback stars in a 60-second spot promoting the play on words, while consumers online can purchase a golf club cover resembling the bear. 

Originally posted on June 20, 2023 @ 10:40 am

Programmatic campaigns tend to have “incomprehensible” scale, with the ANA stating that marketers could save $13 billion by implementing better practices.

Originally posted on June 20, 2023 @ 11:41 am

As the tech’s buzz grows, concerns around privacy and ethics could prompt advertisers to take pause, says Kelley Drye partner John Villafranco.

Originally posted on June 20, 2023 @ 8:40 am