With the amount of information businesses can track using modern technologies, it’s amazing what can be accomplished from a marketing standpoint now as opposed to just a few years ago. The miracle of Big Data makes it possible for marketers to know so much more about so many areas of their business now. But just how can you use that information in the most beneficial way for your business? To help you out, here are three ways learning about Big Data and using that information can help with a business’s digital marketing efforts. [Read more…]
With the presence of digital technology today, many people are expecting most of the important transactions can already be done online. But that is not always the case. Although it’s possible to shop and pay bills these days, there are still issues that need to be addressed particularly when it comes to transactions that pertain to immigration.
When applying for immigration, the usual process is quite complicated and requires applicants to fill out loads of paper which are then passed on from one government agency to another. It is for this reason that U.S. President Barack Obama in 2014 ordered the modernization of visa processing with the help of the Department of Homeland Security, Department of State and the U.S. Digital Service team. [Read more…]
Apple may be famous for its computer and mobile gadgets but it has also created a major global impact when it launched its own television. Known as the Apple TV, the so-called hobby device looks very similar to the old model but bigger in size.
The latest Apple TV was formally launched last September but it was released to the market a month after. Now, it can be purchased via the company’s website and other retailers. It took two years for the renowned tech company to come up with a fourth-generation Apple TV after close competitors Amazon Fire TV, Chromecast and Roku launched their recent user-friendly devices.
The new Apple TV has two versions – the 32GB model and the 64GB version. The one with the larger storage commands a higher price. The 32GB version, however, will be sufficient is you want to use the TV to stream videos, watch television shows, play music as well as install a few apps and play some games. However, those who plan to do a lot of downloading and use apps and games should consider the 64GB model.
Voice and touch control is one of the major features of this new TV platform. It boasts of a universal voice search capability featuring Siri and sensors that can detect motion as well as keep track of its moves. It comes with two microphones and a button to allow users to toggle on Siri. This makes it different from the third generation model which used an aluminum remote or remote app.
With Siri ever available, the new set-top box can respond to various requests made by the user specifically for the TV. By giving commands, Siri can search for a television show or movie and what’s more, it can search through many different sources. In addition, it can play or pause, rewind or fast forward, and skip back 15 seconds of whatever content you’re watching.
The fourth generation TV now features a new operating system called tvOS. It is linked to an app store that lets users download third party apps from top app development companies for use in video, audio, games and other content. Also, the operating system is based primarily on iOS 9 with its interface and APIs adjusted to support the big screen.
During the product’s launching last September, Apple CEO Tim Cook noted the fact that many consumers are no longer using cable and broadcast TV. A growing number of them now prefer to use streaming services and interactive experiences.
As a solution to this issue, Cook said Apple is capable of improving this “broken” process of watching TV. Modernizing the experience through the use of apps is an important task of his company, he added.
The first Apple TV was released to the market in 2007. Since then, the device has undergone four updates with the latest model released last October.
The hobby device can be bought from both online and offline retailers including the Apple High Street store except from Amazon. Online retailer Amazon does not sell Apple, Google and other devices that are in competition with its own TV streamlining device.
Do you find yourself interested in the world of online marketing? Creating a name online and trying to gain more popularity and public awareness? If so, you may need to learn a few extra tips to help you market yourself online appropriately. Trusting that the internet will find your blog and spew it out into a reader’s lap is a dangerous myth. Self-promotion of a blog on the internet is critical and online marketing helps ensure that far more traffic is generated to your site and you become a success. Included here are a few tips that will allow you to promote your blog online effectively.
Hit Social Media
Don’t actually go around being violent, but having a presence on social media is hugely important for the image of your blog. Many readers may only see your newest posts if you have a pop-up about them on your social page. Social media is also a great way to garner continued interest in your space without writing an entire original post daily. Being visible and accessible is the best way to get traffic on your blog. [Read more…]
The world of technology is a fast-paced monster. As soon as a new application hits the market, it’s almost out of date. This may sound kind of discouraging to those who fight tooth and nail to keep up with the latest advances, but it can prove to be a very good thing nonetheless.
Although we may sometimes lag behind when acquiring the latest gadgets, we are still in the loop if we are connected to the right group of networks. New application developments mean new ways of promoting businesses, enabling us to market our previously slow-moving products and stay in the know when mobile.
Even if the consumers are a few steps behind, they can be sure to grasp the technology in their own time. [Read more…]
If ever you’ve heard of Kickstarter, you don’t need an explanation to cover what the project entails. However, if the phrase is new to you, understanding exactly what it is will help you understand how it’s changing nonprofits.
Kickstarter is a funding platform. It’s designed to raise funds for creative projects. Through Kickstarter, nonprofits promote projects that are creative in some way and raise funding for them. The person behind a nonprofit’s project is solely responsible for it, from the creation to the finish.
The general public is given access to the project. It has a deadline and a goal. If individuals are interested in what the nonprofit is proposing to do with the project, they can pledge money to help the nonprofit reach its goal. [Read more…]