Thumbplay introduced a set of self-service, extensible tools to enable television content creators to roll-their-own mobile entertainment content storefronts. In addition, Thumbplay announced the first broadcasters to take advantage of this offering: Entertainment Tonight and A&E Television Networks (AETN).
Thumbplayâ€™s toolkit allows broadcasters to create hosted mini-stores, widgets and search-based integration through which broadcastersâ€™ web sites can promote and sell mobile content, including ringtones, wallpaper, games and video clips. Requiring minimal resources for implementation, broadcasters can also create new sponsorship inventory on their web sites and tap into a new, lucrative revenue stream â€“ selling their licensed content for download to mobile devices.
Originally posted on February 10, 2008 @ 7:34 pm