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Ah, TikTok. What started as the domain of teenagers doing their teenager thing has become an important marketing channel – and not just for those marketing to teens. The platform now has more than a billion monthly users, and nearly a third of them are over 35. That means TikTok has become serious business for brands and organizations of all shapes and sizes.

TikTok analytics provide the information you need to take your TikTok strategy seriously, with insights into what works and what doesn’t for your business.

Before we jump into the details, here’s a quick overview of everything you need to know:

What is TikTok analytics?

TikTok analytics are tools that allow you to track your performance on TikTok. They provide insights into which videos are seeing the most activity. On a deeper level, they help guide your TikTok marketing strategy, as you come to understand what resonates best with your audience.

Regularly reviewing the most important metrics for your TikTok account will allow you to grow strategically, rather than simply hoping for the best.

27 key metrics to track on TikTok

TikTok account metrics

Video views. The total number of times your account’s videos were viewed over a given period.

Profile views. The number of times your profile was viewed over the selected period. This TikTok metric is a good indication of brand interest. It measures the number of people who liked your video enough to check out your profile, or people who search for your brand on the platform.

Likes. The number of likes your videos received in the selected date range.

Comments. The number of comments your videos received in the selected date range.

Shares. The number of shares your videos received in the selected date range.

Content frequency. The number of videos you shared in the selected date range.

TikTok content metrics (for individual videos)

Post views. The number of times a TikTok video has been viewed.

Post likes. How many likes a post has received.

Post comments. How many comments a post has received.

Post shares. The number of times the post has been shared.

Post engagement rate: Calculated as [(Number of likes + Number of comments + Number of shares + Number of content clicks in videos) / Number of viewers] * 100. Tip: Don’t like math? Hootsuite Analytics calculates engagement rate for you.

Post average watch time. The average amount of time people spent watching this video.

Video completion percentage. The number of times the video has been watched in full, as a percentage of viewers (identified in TikTok analytics as “watched full video”)

Video reach. The total number of individual users who watched this video.

Traffic sources. How people fi=ound your video. Traffic sources include the For You feed, your profile, the Following feed, sounds, searches, and hashtags.

Video views by region. This section displays the top locations of viewers for the post. If you created a post or marketing campaign for a specific location, this is how to tell if it reached them.

TikTok follower metrics (and demographics)

Follower count: How many followers you have, total, at this moment in time.

Net new followers: Total increase or decrease in your follower count during the selected time period.

Gender distribution. A breakdown of the stated gender identities of your followers. While this isn’t necessarily critical information, any insight into your audience can help you build better audience personas.

Country distribution. Where your followers are from, ranked by country. (Identified in TikTok Analytics as “Top Territories.”) Keep these places in mind if you’re looking to localize content and promotions.

Follower activity. The times and days that your followers are active and scrolling on TikTok. Hootsuite uses this data to recommend best times to post based on your preferred goal.

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TikTok Live metrics

Total views. The total number of viewers present during your live videos in the selected date range.

Total time. The total time you spent hosting live videos in the selected date range.

New followers. The number of new followers gained while hosting a live video in the selected date range.

Top viewer count. The peak number of users who viewed your live video at one time in the selected date range.

Unique viewers. The number of users who viewed your live video at least once (in this stat, a viewer is only counted once, no matter how many times they replay the video).

Diamonds. When you host a live video (and you’re 18+), viewers can send you virtual gifts, including “Diamonds.” You can exchange these diamonds for real money through TikTok—more info on that here. This stat shows how many diamonds you have earned in the selected date range.

4 TikTok analytics tools for 2024

First things first: Wondering how to turn on analytics on TikTok? To use a TikTok analytics tool, you’ll need to have a TikTok Business account. It’s free to switch. Just follow these steps:

From your TikTok profile page, open the Settings and privacy tab (the three lines in the top right corner).

Tap Manage account.

Under Account control, choose Switch to Business Account.

1. Hootsuite

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Hootsuite offers robust TikTok analytics reporting, with customizable reports and graphs that allow you to understand your current performance at a glance. If you want to dive into the details, you can do that too. Perhaps most importantly, Hootsuite allows you to analyze TikTok data for any timeframe you choose, whereas TikTok’s native tools are capped at 60 days.

The handy thing about Hootsuite’s highly customizable TikTok reports is that you can get as much or as little detail as you want. And you can create multiple reports for different shareholders with just a few clicks – so you can prove the success of your TikTok content strategy to senior stakeholders without having to walk them through every single stat.

You can also directly compare two time periods, so you can more easily identify trends.

Since most social marketers use TikTok as part of a multi-platform social strategy, it’s important to consider your TikTok insights in the context of your overall social performance. Hoostuite makes it easier to compare TikToks and Instagram Reels side-by-side, for example, so you can understand which is getting more traction.

Knowing where each platform fits into your social plan allows you to allocate resources more effectively and improve your entire social strategy, not just your TikTok results.

2. TikTok’s built-in tools

Source: TikTok

You can check your TikTok analytics for free using their native tools on your computer as well as within the mobile app. However, you can only download your data from the desktop dashboard. Here’s how to check TikTok analytics both ways:

On mobile: From your account page, tap the three dots icon and select Creator tools. Tap Analytics and you’re good to go!

On desktop: Navigate to tiktok.com and log in. Click your profile picture and choose Business Suite from the dropdown menu. This takes you directly to the Analytics page.

3. Sprout Social

Source: Sprout Social

Sprout Social offers a TikTok Analytics tool that provides access to many of the metrics above. It has graphical reports that make it easy to understand your TikTok activity. Like Hootsuite, it offers data beyond TikTok’s 60-day limit, but there are fewer customization options. It also offers recommendations on the best time to post, but they are not customizable by goal.

See how Sprout Social compares to Hootsuite.

4. Countik

Source: Countik

Countik is a free TikTok analytics tracker that lets you see insights for the most recent posts of any TikTok account. Just enter the Tik Tok handle in the search bar and click the magnifying glass.

You’ll get a lot of useful information, including average engagement rates, likes views, comments, and shares. You’ll also see the account’s most-used hashtags and mentions.

This is definitely a useful tool to research competitors and collaborators, but it does have significant limitations. The charts only include information on the last 10 posts, and the per-post analytics only include the most recent 20 posts.

How to use TikTok analytics tools for best results

Check in on a regular basis

While things move fast in general online, they move at light speed on TikTok. This is not a platform where you can afford to tune out of reporting for a few weeks.

Checking in regularly allows you to understand how TikTok user behavior is changing in near real time so you can adapt your strategy on the fly.

Hootsuite can keep you on track with your TikTok analytics tracking by automatically sending you (and other stakeholders) reports on a pre-set schedule, so the data comes right to your inbox.

Keep an eye on competitors – and potential collaborators

Within TikTok’s native analytics tool, there’s one stat in particular that can help you keep an eye on your competitors.

It’s called Videos your followers watched. It shows content your followers watched on TikTok when they were not watching your videos.

Source: TikTok analytics

The creators of this content may very well be your competition. What are they up to?

Of course, these creators could also be potential collaborators. Is there anyone you might want to partner with to grow both of your audiences?

Look for patterns

Knowing whether each individual video flies or flops is a valuable exercise in itself. But if you really want to take your TikTok game to the next level, you need to look for the patterns and connections behind the data.

For example, if you notice your follower growth rate is significantly higher or lower than usual, narrow the date range of your new followers reporting to look for specific spikes or dips. What happened on that day? Make some notes about what you think might have led to the change.

You won’t necessarily be able to diagnose the situation in the first instance, but the next time you see a similar spike or dip, you might start to spot a pattern. In the meantime, you can test your theories to see if you can recreate success or correct a follower loss.

Over time, you’ll be able to tell what your audience wants to see from you. Give them more of that! Whether it’s how-to videos, product reviews, or stitches, you’ll soon get a sense of what kinds of videos get the most engagement and watch time.

Tip: If people watch a video more than once, they really, really like it (and so will the algorithm). To understand which videos get multiple views, subtract your reached audience from your view count. This gives you an estimate of how many times your video got multiple views.

Evaluate your hashtag and sounds strategies

Use the traffic sources analytics to get a sense of how many people are finding your videos through hashtags or sounds.

Sounds trends change lightning fast, but you can always see which sounds your audience has been listening to in the Followers tab of the native TikTok analytics tool. If you’re not seeing great results from your current sounds strategy, try one of these – but only if you can turn your video around almost right away.

Source: TikTok

For hashtags, pay attention when you see a spike in traffic from hashtags and see if you can narrow it down to a particular hashtag that works well to bring in new viewers. Again, this might take a couple of tries, but over time you should be able to find some consistent winners.

Compare your results to industry benchmarks

The more context you have, the easier it is to understand your results. It’s incredibly helpful to know how the rest of your industry is doing on TikTok, especially during periods of change in activity on your account.

How to see TikTok analytics in the context of your industry as a whole? Hootsuite Analytics has a built-in industry benchmarking report that provides an analysis of how well you’re performing compared to others like you. You can choose the metrics that matter most to you, and select whether to display your data as a chart of a table for ease of use.

Source: Hootsuite Analytics

Don’t forget to have fun

Merriam-Webster’s word of the year for 2023 is “authentic.”

It’s an important reminder for brands that social media – and TikTok in particular – is a place for connection. TikTok is not a billboard, and it’s not even really like other social platforms. It’s a place where authenticity trumps all.

So, use the information from TikTok analytics to hone your strategy, spark content ideas, and understand your audience. But don’t let the numbers be the only thing that guides you. Allow room to experiment authentically and have fun. Just be sure to check your analytics reporting after you do so.

Grow your TikTok presence alongside your other social channels using Hootsuite. Schedule and publish posts for the best times, engage your audience, and measure performance — all from one easy-to-use dashboard. Try it free today.

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The post 4 TikTok Analytics Tools That Do the Math for You appeared first on Social Media Marketing & Management Dashboard.

If you’ve ever seen a real estate agent’s smiling face on a bench, billboard, or bus (loving the blazers, ya’ll!), you know that advertising is a key part of the business. But in 2023, the most powerful real estate marketing is happening on social media.

In high markets and recessions alike, savvy real estate agents are turning to social platforms to share home listings, generate leads, connect with clients, and showcase their expertise.

But you’re probably here because you are a savvy real estate agent looking for intel on the best ways to serve your home hunters, so… welcome! Put your best open-house shoes on and take a tour through some seriously inspiring real estate social media statistics.

(And when you’re done studying and ready to dive into creating content, we’ve got 26 real-estate social media content ideas right here to get you started.)

1. There are 4.76 billion social media users around the globe

Okay, this stat isn’t necessarily specifically about real estate, but it’s one Realtors should know. It’s a mind-boggling number highlighting how big a potential audience awaits you online. At least a few of those billions of people would love to see a virtual duplex tour… don’t leave ‘em hanging!

2. Facebook is the most popular social media platform for real estate agents

According to the National Association of Realtors, 89% of real estate agents use Facebook for their business. Instagram is a distant second, with 59% of Realtors. LinkedIn is the third-most-popular social app in the industry — 53% of Realtors use it.

3. 63% of Realtors use social media to promote listings

Social media posts are ideal for sharing home listings with a large group of people. Whether you’re making a TikTok video or creating an Instagram photo carousel, the visual nature of social media allows Realtors to easily showcase a property. These listings will of course reach your followers, but Realtors who use a great hashtag or social SEO strategy can achieve an even further reach.

4. Only 26% of real estate agents use YouTube

In our humble opinion, this seems like a missed opportunity, considering that the platform has more than 2 billion monthly active users. (It’s the second-most popular website in the world!)

Besides the incredible potential audience here, the long-form nature of YouTube allows for robust video tours of homes. You can even go Live on YouTube with a virtual open house. If you’re ‘Tube curious, check out our guide to marketing on YouTube. You’ll be joining that adventurous 26% of agents in no time.

5. Social media is more powerful than MLS for generating quality leads

In the National Association of Realtors’ most recent technology survey, 46% of Realtors agreed social media was the best tool for generating quality leads. Another 30% voted for MLS.

6. TikTok is growing in popularity for Realtors

In 2022, 12% of Realtors reported using TikTok for business purposes. This number is up 4% from the previous year. Considering that TikTok has 50 million active daily users (the app was the second most downloaded in the world in 2022), we suspect usage among real estate pros is only going to grow from here.

Learn more about using TikTok for business here.

@stevenkimhomes

This is what $600K gets you in Toronto! This is what Downtown Toronto living looks like! CN Tower Views, Lake Ontario Views, Downtown Toronto Views #torontorealestate #torontocondos #firsttimehomebuyer #investmentproperty

? Rich Flex – Drake & 21 Savage

7. 59% of Realtors agree that social media is “very” or “somewhat” valuable

Another 59% admit that they feel “expected” to have a presence on social. If you’re feeling the pressure but don’t know what to post, don’t stress: we’ve got you covered with tons of real-estate-centric social media post ideas here.

8. Social media helps maintain client relationships, according to 57% of Realtors

Posting regularly on social media platforms can keep you top-of-mind for clients (past, present, and future!) and create an easy way for anyone to get in touch. With more and more people expecting businesses to offer customer service via social, it’s a good idea to have a presence here.

(Of course, that doesn’t mean you need to stop sending out calendars or “Happy Labor Day!” emails. You do you!)

9. Real estate agents are torn about the Metaverse

For all the buzz about Metaverse real estate, Realtors are torn. In the National Association of Realtors’ technology survey, 40% said they didn’t know what impact the Metaverse would have on real estate, while 30% believed that the Metaverse would change the industry in some way.

Not sure which side you agree with? Check out the Hootsuite guide to the Metaverse here.

10. 96% of home buyers search for their dream home online

Almost half of home buyers (47%) begin the house hunt with an online search, but nearly all buyers will use the web at some point in their buying journey.

Sure, some of that searching will be on Google — but the reality is that social platforms are increasingly used as search tools now, too. If you want your latest listing to pop up, it’s probably wise to post it on TikTok as well as your website. Learn more about mastering the art of social SEO here.

11. 30% of Realtors use social media management tools daily

We’re not surprised at this number at all. As helpful as social media can be as a business tool, it also takes a lot of elbow grease to do right. This is why social media management platforms like Hootsuite can help real estate pros prep and schedule posts across multiple platforms.

Hootsuite is also super helpful for social listening (what topics are trending in real estate right now?) and responding to comments and messages.

Here’s a quick peek at all the features that can help a Realtor crush on social:

12. 80% of real estate agents plan to grow their business using social media

In other words, your competition is about to come out swinging on social. According to an industry survey by The Close, social media is the #1 channel Realtors are planning on using to grow their business in the coming year. Shouldn’t you be there, too?

13. Two-thirds of real estate agents think social media is better than a blog

While blog posts have traditionally been great lead generators and inbound marketing tools, the tide is shifting. More and more Realtors agree that social media is a more powerful tool for marketing than blogs, and 53% agree that video marketing on social is more important than a website.

(Honestly? Probably a great time saver, too, if you’re using tools like social media management dashboards or caption generators.)

Check out our guide to social media marketing here.

14. Nearly half of Realtors say social media ads are their most effective advertising

Forty-eight percent of real estate agents agree that social media ads are their most impactful form of advertising.

One of the best things about social media ads, of course, is the incredible data you get from every campaign. Unlike analog ads like print advertisements, billboards, or bus benches, you can see exactly how many people each campaign reached, see who that audience is, and understand what enticed someone to click through.

Learn more about key social media metrics and what they mean here.

15. Only 47% of Realtors feel confident about their social media skills

Tragic! Despite understanding the value and importance of social media for their business, about half of real estate agents don’t feel like they’re doing it quite right.

The good news is, social media experts are made, not born — and Hootsuite Academy is the perfect place to start your education. Build your skills with online classes taught by industry pros.

16. 38% of new clients came from social media

And another 18% of new clients came in from Facebook ads.

The bottom line? Social is a low-effort, high-reward way for Realtors to generate new business. (And you can do it all in your pajama pants from home — no door-knocking required.)

What percentage of real estate agents use social media?

In 2023, the majority of real estate agents use social media to promote their business: in fact, 57% of Realtors use social media daily.

Some more compelling stats: 63% of Realtors use social media to promote listings, and 59% of Realtors agree that social media is “very” or “somewhat” important.

How often should real estate agents post on social media?

The frequency of posts depends on the platform. Ultimately, the industry you’re in — whether it’s real estate or dog-walking — doesn’t really matter.

TikTok users, for instance, have very different expectations than Facebook users. If you overdo it, you risk spamming someone’s feed. If you post too infrequently, your followers might just forget about you.

Study up on our ultimate guide to posting frequency here: How Often to Post on Every Social Media Network.

How effective is social media in real estate?

Social media is a very effective tool for real estate. In fact, 46% of Realtors agreed that social media was the best tool for generating quality leads, and a 2022 report from The Close found that 38% of new real estate clients came from social media.

And that’s just for organic social media content. If you’ve got a few bucks to invest in social media ads, this can be a great tool for Realtors, too. Nearly half of Realtors say social media ads are their most effective advertising.

There you have it: the fascinating numbers behind social media for real estate — an open-house tour of all of our most relevant data, if you will. Ready to start wowing your clients and prospects with engaging real-estate content on TikTok, Instagram, and Facebook? Here are 26 post ideas to get you started.

Save time managing your social media presence with Hootsuite. From a single dashboard, you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Try it free today.

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Some more compelling stats: 63% of Realtors use social media to promote listings, and 59% of Realtors agree that social media is “very” or “somewhat” important.”
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TikTok users, for instance, have very different expectations than Facebook users. If you overdo it, you risk spamming someone’s feed. If you post too infrequently, your followers might just forget about you.

Study up on our ultimate guide to posting frequency here: How Often to Post on Every Social Media Network.”
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And that’s just for organic social media content. If you’ve got a few bucks to invest in social media ads, this can be a great tool for Realtors, too. Nearly half of Realtors say social media ads are their most effective advertising.

There you have it: the fascinating numbers behind social media for real estate — an open-house tour of all of our most relevant data, if you will. Ready to start wowing your clients and prospects with engaging real-estate content on TikTok, Instagram, and Facebook? Here are 26 post ideas to get you started.”
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The post 16 Real Estate Social Media Statistics to Know in 2023 appeared first on Social Media Marketing & Management Dashboard.

Originally posted on May 25, 2023 @ 5:40 pm

Let’s nail your digital content with content creation tools! See what we did there? Or do we need to hammer it home some more?

Okay. That’s enough, you’re probably tired of awl these tool puns, and we don’t want to screw up this introduction.

Cheesy jokes aside, this list of digital content creation tools is a must-have for your digital marketing toolbox. You’ll find a range of solutions, from the nuts and bolts that solopreneurs and small marketing teams need to the heavy-duty equipment that keeps large corporations running smoothly. (That was the last tool joke. Promise.)

Top tools to inspire new content

We’re willing to bet you’ve hit creator’s block at some point in your career. Coming up with new content can be a slog. But with the right content creator tools, you don’t have to come up with new concepts on your own.

These tools are like little idea-generating buddies. You’re going to want to bookmark ‘em for the future.

OwlyWriter AI

Did you know that Hootsuite comes with OwlyWriter AI, a built-in creative AI tool that saves social media pros hours of work?

You can use OwlyWriter to:

Write a new social media caption in a specific tone, based on a prompt
Write a post based on a link (e.g. a blog post or a product page)
Generate post ideas based on a keyword or topic (and then write posts expanding on the idea you like best)
Identify and repurpose your top-performing posts
Create relevant captions for upcoming holidays

To get started with OwlyWriter, sign in to your Hootsuite account and head to the Inspiration section of the dashboard. Then, pick the type of AI magic you want to see in action.

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For example, if you’re not sure what to post, click on Get inspired. Then, type in the general, high-level topic you want to address and click Get ideas.

OwlyWriter will generate a list of post ideas related to the topic:

Click on the one you like best to move to the next step — captions and hashtags.

Pick the caption you like and click Create post. The caption will open in Hootsuite Composer, where you can make edits, add media files and links, check the copy against your compliance guidelines — and schedule your post to go live later.

And that’s it! OwlyWriter never runs out of ideas, so you can repeat this process until your social media calendar is full — and sit back to watch your engagement grow.

Price: Free with Hootsuite!

Who should use it: Content creators and marketing teams of all sizes.

Notable features: OwlyWriter can identify and repurpose your top-performing posts, so you know you’ll end up with a winner.

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Hootsuite’s Content Inspiration Library

As an online content creator, finding fresh and inspiring ideas can be so tedious. You can’t be creative all the time; it’s too much for one person!

If you want to find inspiration without turning to AI, Hootsuite’s Content Inspiration Library comes in as an absolute game-changer.

This content creation tool is a treasure trove of inspiration, ideas, and valuable resources that online content creators can tap into. With its vast collection of inspo, you can dig deep into a well of already-created creativity that takes the leg work out of coming up with new concepts.

You can automate the flow of creative juices! But that’s not even the best part because this baby is free with your Hootsuite subscription. We love a free tool that saves us time and brain power.

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Price: Free with Hootsuite!

Who should use it: Content creators and marketing teams of all sizes.

Notable features: The Content Inspiration Library also sets you up with a pre-written caption you can edit.

Hootsuite Insights powered by Brandwatch

Hootsuite’s Insights, powered by Brandwatch, is for content creators who are always on the lookout for ways to enrich their content strategy or marketing campaigns.

This social listening solution lets you tap into the pulse of your target audience by providing information on what they’re saying about any given topic. Kind of like eavesdropping if it were cool.

Hootsuite Insights pulls from tons of sites where people are candidly speaking their minds, like Twitter and Reddit.

Imagine the possibilities: you’ll be able to identify trends, gauge public sentiment, and acquire fresh ideas to incorporate into your strategy.

Insights gives you the insight to create content that resonates. It’ll take your marketing efforts to the next level without you ever having to lift a finger.

Price: Available as an add-on to Hootsuite Business and Enterprise plans.

Who should use it: Content creators and marketing teams of all sizes, larger corporate marketing teams who need to track brand sentiment.

Notable features: Insights can be used to monitor the sentiment of your own brand, so you can get an alert any time anyone mentions your business by name. This lets you get a jump on any PR crisis before it takes off, or meaningfully engage with your audience in real-time.

Google Trends

Google Trends shows you trending topics from Google Search, Google News, and YouTube. You’ll get insight into what people are searching for and interested in reading and watching.

Delivering content that addresses the topics your audience is already interested in? Chef’s kiss!

The Google Trends homepage shows you clustered topics that people are searching for. You can get a real-time look at popular topics and use these to generate content ideas. Or, you can dive right into the tool and input search terms relevant to your brand.

Source: Google Trends

Price: Free!

Who should use it: Content creators and marketing teams of all sizes.

Notable features: Check out the ‘Related Queries’ at the bottom of the tool. It shows you terms that users searching for your term also searched for. You can use these to generate new content ideas or to get a better idea of what people are looking for with your search term.

Looking for digital marketing-specific tools? We got you.

Top scheduling and planning tools

Do you dread posting every day? Are you perpetually scrambling for content to post? Does your Instagram grid look like you gave a box of photos to a baby to arrange? If you’ve answered yes to any of these questions, you may be entitled to scheduling and planning tools.

Even if you legitimately love publishing content every day and you have a beautifully curated grid, scheduling and planning tools will help your social strategy stay on track and purposeful. Then you can spend more time on social media content creation.

Scheduling tools take the overbearing task of individually publishing your posts off your plate. And planning tools let you get a birds-eye-view of your social marketing plan.

Hootsuite

Heck yeah, it’s Hootsuite again. Our platform keeps popping up because it truly can do everything, and we’re pretty proud of that. So we’ll humble-brag a little bit more about what we think (totally unbiased) is some of the best content creation software out there.

Hootsuite is the OG scheduling and planning software for social media. And it’s a fan favorite for a reason. A user-friendly platform, Hootsuite’s garnered the adoration of content creators everywhere because of how much time and effort it saves. Not to brag or anything.

You can streamline complex social media management tasks, allowing you to create and schedule content and engage with your target audience in a snap. Oh, and it tells you when the best times to publish are, so you can schedule your posts at the exact moment your audience is online. You can also mass-publish large batches of content for those campaign days.

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Hootsuite features seamless integration of all of your social media channels and has advanced analytical capabilities. So it won’t just make your life easier, but it’ll also empower you to make data-driven decisions that maximize the reach and impact of your content. With a splash of fun, intuitive features and a vibrant, supportive community, you’ve got a recipe for success.

Price: Paid subscriptions start at $99/month

Who should use it: Content creators and marketing teams of all sizes. Larger teams will benefit from individualized accounts with communication capabilities.

Notable features: For those of you with mountains of content to publish, check out the bulk scheduler.

Google Sheets

Google Sheets offers content creators a free platform to plan out their content strategy or social media content calendar. In fact, we’ve actually created a free social media content calendar template for you to use.

Creators can collaborate with team members or clients directly in the sheet. And if they change anything, you can see a record of it. Google Sheets provides a customizable canvas where you can see your strategy laid out and areas where you can track your data.

Overall, Google Sheets is a pretty good content creator tool for collaborating over a social calendar, but it does lack the ability to integrate with your social media accounts.

Source: Hootsuite’s Google Sheet Template

Price: Free!

Who should use it: Solo content creators and small marketing teams.

Notable features: Check out the Last Edit button on the top right of your sheet. Here, you can see past versions of your Google Sheet to track changes.

Top content creation tools for graphics and images

We can’t all be the Van Gogh of graphic design. Luckily, there are tools to help you fake-it-till-you-make-it when creating professional-looking graphics and images.

You’re going to want to give these tools a try, not only because they’ll give your work a professional look but because your audience will respond to that look.

Unless your schtick is to lean into the MS Paint-esque style of nouveau design, your audience will expect a certain level of professionalism from a branded account. Dress for the job you want, right?

Canva

Canva is a fan favorite for producing fast-yet-professional-looking graphics. It’s built for non-designers to use with plenty of templates and easy drag-and-drop design capabilities. You can even quickly animate your designs!

Canva really is built for social media professionals. They provide the optimal dimensions for specific social platforms in the creating tool and for the templates.

Canva is also one of those design apps that is truly free. You can get away without a subscription for as long as you need. But if you’ve got the funds, the Pro version contains premium tools that are definitely worth checking out.

Source: Canva

Also! Did you know that you can create designs with Canva without leaving Hootsuite Composer? Yup, it’s true.

To use Canva in Hootsuite:

1. Log in to your Hootsuite account and head to Composer.

2. Click on the purple Canva icon in the bottom right corner of the content editor.

3. Select the type of visual you want to create. You can pick a network-optimized size from the drop-down list or start a new custom design.

 

4. When you make your selection, a login pop-up window will open. Sign in using your Canva credentials or follow the prompts to start a new Canva account. (In case you were wondering — yes, this feature does work with free Canva accounts!)

5. Design your image in the Canva editor.

6. When you’re done editing, click Add to post in the top right corner. The image will automatically be uploaded to the social post you’re building in Composer.

Learn more about using Canva in Hootsuite.

Try Canva + Hootsuite for free

Price: Free! Pro starts at $149.99 annually, or you can purchase premium images and vectors for $1.39 a piece.

Who should use it: Solo content creators, non-designers

Notable features: Take a walk through Canva’s templates (we love free TikTok Templates) for easy content creation.

Make a Meme

Okay, so Make a Meme won’t give you the polished, put-together look that Canva’s capable of. But there’s a part of the internet that loves the slapped-together style of meme culture in the early aughts (anyone remember lolcat?).

Make a Meme has the added benefit of getting things done fast. I made this meme in approximately 3 seconds:

If you’re running a brand account that needs to react quickly to industry news with a decent sense of humor, bookmark Make a Meme.

Price: Free!

Who should use it: Creators and brands who need content in seconds.

Notable features: Check out the “Submit to Reddit” button on the top right of your completed meme. It’s a great shortcut for creators active on Reddit.

Picmonkey

If you’re just looking to edit your existing imagery for social media, Picmonkey can help. Owned by Shutterstock, the platform has tons of stock photography that you can dip into to fill out your grid or use in your campaigns.

Picmonkey also features templates for logos, banners, and thumbnails, so you can make content creation for all channels a breeze. Ecommerce corporations and creators would benefit from the Pro subscription. With features like the background remover, for example, you can easily grab product shots for your brand.

Source: Picmonkey

Price: Free with basic subscriptions starting at $71.88 annually.

Who should use it: Solo content creators and marketing teams without in-house editing software.

Notable features: Check out the Photoshop-style filtering and enhancement features for those on-point selfies Influencers know and love. The color-changer tool is interesting, too — you can adjust the colors in your image to whatever you like. Want purple hair today? No problem.

Top content creation tools for audio and video

Video content is the popular kid at the party when it comes to social content. According to Statista, online videos had an audience reach of 93% among all internet users worldwide during the third quarter of 2022.

If you’re not a videographer or professional podcaster, you’ve got to use audio and video content creation tools to get in the game. Unedited Boomerangs just aren’t going to cut it anymore.

Adobe Premiere Rush

Adobe’s been serving the content editing space for ages with disruptive content creation software like Photoshop. Adobe Premiere Rush is the company’s video editing software offering for content creators who need a simple and efficient solution.

The straightforward features and usability make Rush a favorite of vloggers and marketers who aren’t trying to make a feature-length film. As you can guess, the name suggests speed over detail. You can take your masterpiece from shooting to editing to sharing real fast.

And Rush is easy to use on mobile, giving it a thousand bonus points for creators who need to be able to work from their phones.

Source: Adobe Premiere Rush

Price: Free! Adobe Premiere Rush does not require an Adobe Creative Cloud or Premier subscription to access. For Premiere Rush Premium content and features, you need Adobe Express, which starts at $12.99/month.

Who should use it: Content creators and teams who need simple video editing software. Videographers and serious YouTube creators should find a more robust app.

Notable features: Adobe Premiere Rush has built-in technology to improve the videos you shoot on your phone camera.

Find a list of more video editing software tools here.

Riverside

Podcasts have become pretty popular in recent years, so if a brand you work for is looking to add one to its content roster, you need to know about Riverside.

Even if you’re just looking for clear audio or to make polished recordings of a speaker outside of podcasts, you should check out this platform.

Riverside is known for crystal clear audio, 4k video recordings, and features like social live sharing. Oh, and their killer client roster, including the likes of Jon Stewart, Kerry Washington (featuring Michelle Obama), and GaryVee (featuring Mark Zuckerberg).

You’d think, with industry-leading features and a client list like that, it must be pretty pricey. Well, you’d be wrong. Riverside’s pricing is actually very reasonable, with even their Pro tier at only $24 per month.

Source: Riverside

Price: Free with tiered pricing from $15/month to $24/month.

Who should use it: Solo podcasters, YouTubers, or creators who need to record themselves or interview others. Larger teams involved with audio-related publishing, like Podcasts or interviews.

Notable features: Separate audio and video tracks will automatically upload if you record in The Studio, giving you more control over your editing capabilities.

Top writing and copy-editing content creation tools

As a writer myself, I love writing and copy-editing content tools. Writing and copy-editing tools allow you to flex your creativity without worrying about the little things, like passive voice misuse.

I’m going to share three of my absolute favorite time-saving, grammar-optimizing, do-it-for-me writing tools I use on a daily basis.

Instagram caption tool

Hootsuite’s Instagram caption generator tool is a must-have for anyone posting on IG. Also, this free content creator is super fun to play with. I’m not sure what tone “Soft Boy” or “Slytherin” are, exactly, but I’m here to find out.

You don’t have to use these captions verbatim; you can also use the tool as a springboard for your caption creativity. Sometimes, the hardest part is the first few words, so once you have a few suggestions, you can edit them to be truly your own. Or, copy, paste, and call it a day. Your call!

Source: Hootsuite’s Instagram Caption Tool

Price: Free!

Who should use it: Anyone who posts on Instagram and/or loves fun.

Notable features: Play around with the different tones available and see what the tool spits out!

Grammarly

Grammarly is the hack that all copywriters and content creators everywhere need.

It’s the kind of content creator software anyone who can’t remember when i comes before e dreams of. Ever try to spell guarantee in an email? No, thank you, not without Grammarly.

Grammarly can integrate with platforms like Google Docs and Gmail and automatically checks your grammar and spelling. If you get the premium version, you’ll also benefit from passive voice warnings, tone checking and suggestions, and plagiarism detection.

Source: Grammarly

Plus! You can use Grammarly right in your Hootsuite dashboard — even if you don’t already have a Grammarly account. (Amazing, right?)

Just log into Hootsuite and head to Composer to start writing your post. When Grammarly detects a writing improvement, it immediately suggests a new word, phrase, or punctuation. It also analyzes your copy’s style and tone in real-time and recommends edits you can make with just one click.

Try Grammarly + Hootsuite for free

To edit your caption with Grammarly, hover your mouse over the underlined fragment. Then, click Accept to make the changes.

Learn more about using Grammarly in Hootsuite.

Price: Free! Premium subscriptions start at $15/month

Who should use it: Anyone who writes online in any capacity.

Notable features: You can set goals for your writing and adjust your voice and tone depending on the brand voice you’re trying to achieve.

Hemingway App

Much like Grammarly, the Hemingway App checks your writing for grammar, spelling, and passive voice misuse. But the Hemingway App makes it very easy to see your Flesch-Kincaid score.

The Flesch-Kincaid score shows you how easy it is to read your text using a grade-level model. When writing for the web, you want to be sure your writing is simple to digest, so aim for a low grade.

The Hemingway App highlights areas of text that are either hard to read or very hard to read. This gives you the opportunity to lower your Flesh-Kincaid score.

Source: HemingwayApp

Price: Free!

Who should use it: Content creators writing long-form text, like articles or whitepapers.

Notable features: Color coding makes it easy to see where you need to make adjustments.

Once you’ve got your content sorted, you’ll want to check out some social media marketing tools.

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The post 14 Content Creation Tools That Make Your Job Way Easier appeared first on Social Media Marketing & Management Dashboard.

Originally posted on May 24, 2023 @ 4:41 pm